Glossary
Glossary
Appgain Knowledge Hub for Digital Marketers
A
Advertisement Action
Any activity associated with a Advertisement that enables interactivity and communication betwee...
Learn MoreAffiliate Marketing
A process whereby a Content Provider provides financial consideration to one or more persons or ...
Learn MoreAggregator
n organization that acts as a middleman between application and content providers, and mobile ca...
Learn MoreAlert Tone
An audio product that is triggered by and sounds on the handset upon a specific event, such as a...
Learn MoreAlternative Method of Entry
A no cost or low cost means for an individual to enter a sweepstakes or contest
Learn MoreAnchor Text
The actual text of a link – i.e. the portion that you see underlined. An important ranking facto...
Learn MoreApplication Originated Message
A text or multimedia message sent from a network based mobile application, typically to a handset.
Learn MoreApplication Terminated
A text or multimedia message received by a network based mobile application, typically sent by a...
Learn MoreAD EXCHANGE
What is an ad exchange? An online, real-time marketplace that enables advertisers and publishers ...
Learn MoreAd Impression
Why are ad impressions important? Ad impressions allow advertisers to see the number of people vi...
Learn MoreAd Mediation
What is ad mediation? Ad mediation is an app monetization tool that enables app developers or mar...
Learn MoreAD NETWORK
an integrated system that connects advertisers and publishers to match the inventory of suppliers...
Learn MoreAd Revenue
What is ad revenue? Ad revenue is the income apps earn from in-app advertising which could be ban...
Learn MoreAd Server
What is an ad server? An ad server is a web-based tool that helps publishers, advertisers, ad age...
Learn MoreAd Units
What are the ad units? The term ad unit refers to a type of advertisement that app developers inc...
Learn Moreads.txt
What is ads.txt? The Authorized Digital Sellers program, or ads.txt, ensures that your digital ad...
Learn MoreAPI (APPLICATION PROGRAMMING INTERFACE)
a software interface which allows software components interact with each other using a specific p...
Learn MoreApp Active User
What is an active user? Users who engage with your app meaningfully within a given period are con...
Learn MoreAPP ADVERTISING (MOBILE)
advertising which targets mobile devices and embracing all mobile formats
Learn MoreApp Discovery
What is app discovery? Getting users to notice and install an app is called app discovery. As the...
Learn MoreApp Metrics
What are mobile app metrics? Mobile app metrics measure the performance and success of mobile app...
Learn MoreApp Monetization
What is mobile app monetization? Mobile app monetization is the way in which app developers gener...
Learn MoreApp Promotion (iOS & Android)
What is app promotion? App promotion refers to the process by which app developers advertise thei...
Learn MoreApp Rating
What is mobile app rating? App rating allows users to rate an app by giving feedback on their exp...
Learn MoreAPP STORE OPTIMIZATION (ASO)
a process which helps increase your app stores visibility with a focus on optimizing your app con...
Learn MoreARPU (Average Revenue Per User)
What’s ARPU (Average Revenue Per User)? Being a vital metric for marketers, product managers, and...
Learn MoreATTRIBUTION TOOL
an instrument to measure users activities in app and the effectiveness of marketing campaigns
Learn MoreAccelerated Mobile Pages (AMP)
What are accelerated mobile pages? An AMP is a highly engaging framework introduced by Google in ...
Learn MoreApp store analytics
What are app store analytics? The level of data you can access can be divided into two categories...
Learn MoreApp Tracking Transparency (ATT)
App Tracking Transparency (ATT) is a privacy feature introduced by Apple in iOS 14.5 and later ve...
Learn MoreAdvertiser
Individual or organization that places a paid promotion within media for the purpose of promotin...
Learn MoreAirtime
The number of connected minutes consumed by a mobile subscriber while placing and receiving call...
Learn MoreAlerts
Notifications, typically in the form of a text or multimedia message, containing time-sensitive ...
Learn MoreALT tag
The text displayed while an image is being loaded. ALT tags are particularly relevant for mobile...
Learn MoreApplication
Software solutions that power the business logic for mobile marketing initiative(s).
Learn MoreApplication Provider
An organization that offers network based software solutions “applications,” or dowloadable appl...
Learn MoreAsynchronous
A type of two-way communication that occurs with a time delay, allowing participants to respond ...
Learn MoreAverage Revenue per User (ARPU)
Average Revenue per User (ARPU) is a financial metric commonly used in the telecommunications, so...
Learn MoreAverage Revenue per Daily Active User (ARPDAU)
Average Revenue per Daily Active User (ARPDAU) is a financial metric used in the mobile app and g...
Learn MoreAttribution Window
The attribution window refers to the period of time during which a user's actions or interactions...
Learn MoreActive User
An active user refers to an individual who regularly engages with a product, service, or platform...
Learn MoreB
Background Audio Ad
A background audio clip that is played throughout the MMS message. An example is a jingle.
Learn MoreBanner Size
The width and length dimensions (typically presented in pixels) of a banner/ image advertisement...
Learn MoreBilling Aggregator
An organization that provides one ore more billing solutions (PSMS, Direct-to-bill, Credit Card,...
Learn MoreBluetooth
A communication protocol that enables mobile devices equipped with a special chip to send and r...
Learn MoreBREW Applications
Applications that are designed and built on Qualcomm’s BREW technology for small-screen devices...
Learn MoreBrowse and Buy
The model for content discovery and purchase that is provided by operators on-deck. This model i...
Learn MoreBANNER ADS
Banner ads is an ad unit that appears at the top or bottom of a mobile application allows the adv...
Learn MoreBIG DATA
an approach to business or analytics process that mainly emphasizes the use of data and quantitat...
Learn MoreBOOST/BURST CAMPAIGN
an app marketing technique which helps you to reach a specific category/overall ranking by drivin...
Learn MoreBlacklist
What are blacklists? Any publisher or source who’s behavior matches known fraud patterns is repor...
Learn MoreBrand safety
Brand safety is a digital marketing definition referring to channels and practices meant to help ...
Learn MoreBandwidth
Digital bandwidth is measured in bits per second (bps), kilobits per second (kbps), or megabits ...
Learn MoreBill Face Descriptor
Description of billing details that appear on a mobile subscriber’s wireless bill.
Learn MoreBinary Runtime Environment for Wireless
An open-source application development platform for wireless devices, originally designed for CD...
Learn MoreBranding
The process by which brand identity is developed; a marketing strategy and/or campaign objective.
Learn MoreBroadcast video
Video content is “broadcasted” over a network down to the consumer’s handset. This allows consum...
Learn MoreC
Call to Action
A statement or instruction, typically promoted in print, web, TV, radio, on-portal, or other for...
Learn MoreChat
A program that enables asynchronous interactions between two or more mobile subscribers.
Learn MoreChat Bots
A computer-generated response sent to chat participants. These responses are sent without human ...
Learn MoreClick
The act of when a mobile subscriber interacts with (highlights and clicks on) an advertisement (...
Learn MoreClick-through
The process that takes a mobile subscriber to a jump or landing page once the mobile subscriber ...
Learn MoreCode Division Multiple Access;
Also called “spread spectrum techniques,” a technique for multiplexing digital transmission of r...
Learn MoreCommercial Messages
Text or multimedia messages that are sent to a mobile device, usually for commercial purposes.
Learn MoreCommon Shortcode
Short numeric numbers (typically 4~6 digits) to which text messages can be sent from a mobile ph...
Learn MoreComplete MMS Ad
This advertisement unit assumes that the entire MMS is the advertisement. This MMS advertisement...
Learn MoreConsideration
Although the definition of consideration varies from state to state, generally, consideration me...
Learn MoreContent Preview
An advertisement where a sample of mobile content is included. This is very similar to a movie t...
Learn MoreContent Provider
A company that creates and offers content, e.g. graphic products, ringtones, games, news, inform...
Learn MoreCookie
Information placed on a visitor’s computer or Mobile handset by a Web server that can be stored o...
Learn MoreCoupon
A ticket, message, and/or document that can be exchanged for a financial discount on a product or...
Learn MoreCustomer Care and Billing
The function area/department of a carrier, content provider, or other vendor that provides custo...
Learn MoreCHURN RATE
What is the churn rate? The churn rate shows the number of users who stop using or uninstall an a...
Learn MoreCOHORT ANALYSIS
an analysis method which is used to look at certain groups of users and following their behavior ...
Learn MoreCPA MOBILE CAMPAIGN
cost per acquisition advertising model where the advertiser pays a publisher for each specified a...
Learn MoreCPC (Cost Per Click)
What is the cost per click? (CPC) Cost-per-click (CPC) refers to the concept of mobile user acqui...
Learn MoreCPCV MOBILE CAMPAIGN
cost per completed view advertising model where the advertiser pays a publisher for user’s comple...
Learn MoreCPI MOBILE CAMPAIGN
cost per install advertising model where the advertiser pays a publisher for each installation li...
Learn MoreCR (CONVERSION RATE)
What is the conversion rate? (CVR) Out of the total number of users of your ad’s impressions, a c...
Learn MoreCTR (CLICK-THROUGH RATE)
a ratio of clicks to ad impressions which is obtained by dividing the number of users who clicked...
Learn MoreCall Detail Records
The record made within the cellular network of all details of both incoming and outgoing calls m...
Learn MoreCapacity
The measure of a mobile network’s ability to support simultaneous calls, messages, etc
Learn MoreClear and Conspicuous Notice
The vehicle by which descriptions, instructions, terms and conditions, and other relevant detail...
Learn MoreClick to Call
A service that enables a mobile subscriber to initiate a voice call to a specified phone number ...
Learn MoreCommon Short Code Administration
An organization that administers the common short code registry for a particular country/region....
Learn MoreCompact HTML
A subset of HTML for small devices, such as mobile phones and PDAs. cHTML was created by Japan-b...
Learn MoreConfidentiality
The treatment of information that an individual has disclosed in a relationship of trust, and wi...
Learn MoreConfidentiality
The treatment of information that an individual has disclosed in a relationship of trust, and wi...
Learn MoreConfirmed Opt-in
The process used for verifying a mobile subscriber’s intention, and for gaining the subscriber’s...
Learn MoreContent Aggregator
An organization that contracts with an array of content providers, and redistributes licensed con...
Learn MoreContest
A promotional mechanism that includes a prize and a game of skill. Consideration is allowed, but...
Learn MoreCost per Thousand
A metric used to price advertising banners. Sites that sell advertising may guarantee an adverti...
Learn MoreCross-carrier Mobilephone Voting Application
A software solution that processes the votes cast by mobile subscribers from multiple mobile car...
Learn MoreCross-Device
Cross-device refers to the ability to seamlessly and consistently access and interact with digita...
Learn MoreCost per Install (CPI)
Cost per Install (CPI) is a key metric used in mobile app marketing to measure the cost of acquir...
Learn MoreCost per Engagement (CPE)
Cost per Engagement (CPE) is a metric used in digital advertising to measure the cost of user eng...
Learn MoreCost per Click (CPC)
Cost per Click (CPC) is a common metric used in digital advertising to measure the cost incurred ...
Learn MoreCost per Action (CPA)
Cost per Action (CPA) is a metric used in digital advertising to measure the cost incurred by adv...
Learn MoreConversion Rate
Conversion rate is a metric used in digital marketing to measure the percentage of users who take...
Learn MoreD
Data Collection
The process by which a marketer collects mobile subscribers’ personally identifiable information.
Learn MoreDeck
A browseable portal of links to content, pre-configured usually by the network operator, and set ...
Learn MoreDigital Video Broadcasting- Handset
The technology that drives mobile TV, which is a combination of conventional digital video, and ...
Learn MoreDynamic Ad Delivery
Based upon predetermined criteria, Dynamic Ad Deivery is the process by which a mobile advertise...
Learn MoreDaily Active Users (DAU)
DAU indicates the number of users on a daily basis. DAU can help you measure the potential for gr...
Learn MoreDEMAND SIDE PLATFORM (DSP)
a technology platform that enables advertisers to automate and manage ad buying process from mult...
Learn MoreData Charging
The cost of using the mobile network for data services. The two main charging models are: pay-as...
Learn MoreDedicated Short Code
The process of running only one service on a Common Short Code at any given time.
Learn MoreDigital Multimedia Broadcasting
A digital radio transmission technology for sending multimedia (radio, TV, and data casting) to ...
Learn MoreDirect To Consumer
Content and services promoted directly by the thirdparty “provider” to the phone end-user. The pr...
Learn MoreDouble Opt-in
The process of confirming a mobile subscriber’s wish to participate in a mobile program by reque...
Learn MoreDownload video
In this instance, the video file is downloaded to the handset completely before the handset star...
Learn MoreDual Band
A handset that supports and is compatible with two different standards and/or two different freq...
Learn MoreDormant Users
Dormant users, also known as inactive users, are individuals who have previously engaged with a p...
Learn MoreDisplay Fraud
Display fraud refers to fraudulent activities and practices within the digital advertising ecosys...
Learn MoreDifferential Privacy
Differential privacy is a privacy-preserving technique used in data analysis and statistical cal...
Learn MoreDevice Farm
A device farm is a cloud-based platform or service that provides a wide range of real mobile devi...
Learn MoreDevice ID Reset Fraud
Device ID reset fraud refers to fraudulent activities where individuals or entities intentionally...
Learn MoreDeferred Deep Linking
Deferred deep linking is a technique used in mobile app development and marketing to direct users...
Learn MoreDeep Linking
Deep linking is a technique that allows users to navigate directly to a specific page or content ...
Learn MoreE
Enhanced Data rates for GSM Evolution
The final stage in the evolution of the GSM standard, which was also an intermediate technology ...
Learn MoreExtensible HyperText Markup Language
A markup language. It is a reformulated, upgraded version of HTML, but still conforms to the XML...
Learn MoreECPM (EFFECTIVE COST-PER-MILLE)
a measurement which gives us the value of a publishers’s inventory on a Cost-per-Mille basis. For...
Learn MoreENGAGED USER
the users who take action with your app out of the total people that you were able to reach
Learn MoreENGAGEMENT RATE
percentage of total impressions which include clicks, likes, comments regardless of platform
Learn MoreEnd-User
A person who accesses and uses a product. (e.g. a user who watches a video using their mobile de...
Learn MoreExtensible Markup Language
A general-purpose markup language, primarily used to facilitate the sharing of data across diffe...
Learn MoreF
Fixed Mobile Convergence
A mobile device that supports both carrier network and WiFi and can switch between each seamlessly
Learn MoreFriendly Off-Deck
Off-portal mobile internet content that has been validated against operator standards for techni...
Learn MoreFILL RATE
a measure of an inventory’s ability to meet demand which shows the percentage of ad requests that...
Learn MoreFree to End User
An FTEU program is any program to which the subscriber opts-in, with the result that the subscri...
Learn MoreFull Music Download
The downloading of a complete song, versus a section of a song, for playback on a mobile device.
Learn MoreFake Users
Fake users refer to fictitious or non-genuine accounts created on platforms, websites, or apps. T...
Learn MoreG
Gallery
An extended set of menus containing links to third-party content. The gallery is usually accesse...
Learn MoreGeneral Packet Radio Service
A packet-switching technology that enables highspeed data transmission of up to 115kbps. An enha...
Learn MoreGlobal System for Mobile Communications
A digital mobile cellular standard developed and widely used in Europe. One of the main 2G digit...
Learn MoreGraphics Interchange Format
A supported format for color images, such as mobile banner ads.
Learn MoreGEOLOCATION
the term refers to the ability to determine position of a person or a device by using their geogr...
Learn MoreGlobal Positioning System
A system of satellites, computers and receivers that can determine the latitude and longitude of...
Learn MoreGraphic Banners
A graphic mobile ad represented by a banner featuring an image. Similar to a web banner, but with...
Learn MoreGreeting
A voicemail greeting that the caller hears when the call recipient he/she is attempting to reach...
Learn MoreGoogle Advertising ID
The Google Advertising ID (GAID) is a unique identifier assigned to Android devices by Google for...
Learn MoreI
Image
A photograph or graphic that may be delivered to the mobile handset as any of several low resolu...
Learn Morei-Mode
A packet-based information service developed by Japanese operator NTT DoCoMo to deliver a wide ...
Learn MoreIndex
The database in which a search engine stores content from every Web page that its spider visits.
Learn MoreInstant Voice Response
A computerized system that allows a person, typically a telephone caller, to select options from...
Learn MoreInteractive TV
nteractive TV refers to TV programming and technology that allows the viewer to engage in two-wa...
Learn MoreInternational Mobile Equipment Identity
A 15 digit, unique serial number assigned to a mobile phone. IMEI consists of five groups of num...
Learn MoreInterstitial Image Ad
An advertising image that is inserted into the middle of a complete MMS message. This image will...
Learn MoreInterstitial Video Ad
An advertising video clip that is inserted in the middle of a complete MMS message. This video p...
Learn MoreIVR Discovery
A content discovery method where the user calls a phone number, during which their mobile phone ...
Learn MoreIBA (INTERNET-BASED ADVERTISING)
type of advertising concept that involves tracking of consumers’ online activities to deliver tai...
Learn MoreIN-APP ADS
a type of advertising that appear within a mobile app. It can be standart banners, videos, native...
Learn MoreIN-APP MESSAGE
the term refers to broadcast message to customers when they are using the app, directly within th...
Learn MoreIN-APP PURCHASE
the spending which arises out of extra content and subscriptions that you can buy in apps on your...
Learn MoreINCENT TRAFFIC
the term which refers to the traffic coming from all types of advertisements in return for a reward
Learn MoreINTERSTITIAL ADS
a type of full screen advertising that covers the interface of their host application and appears...
Learn MoreImage Ad
An image on a mobile web site with an active link that can be clicked on by the wireless subscri...
Learn MoreImpressions
A business metric for counting the number of times mobile subscribers have viewed a particular p...
Learn MoreInformation on Demand
Content delivered in the form of an Alert. Subscriber receives updates of weather, traffic, horo...
Learn MoreIntegrated Digital Enhanced Network
A wireless technology developed by Motorola, which combines the capabilities of a digital cellul...
Learn MoreInteractive Voice Response
A phone technology that allows a computer to detect voice and touch tones using a normal phone c...
Learn MoreInter-operable Messaging
The ability for mobile subscribers to exchange text and multimedia messages across different mob...
Learn MoreInterstitial Video Clip
An advertising video clip that is inserted into the middle of a complete MMS message. This video...
Learn MoreInstant Apps
Instant Apps are a feature on Android devices that enables users to access specific app functiona...
Learn MoreInstall Validation
Install validation is the process of verifying the authenticity of app installations attributed t...
Learn MoreInstall Referrer
The install referrer is a parameter that indicates the source or marketing campaign that resulted...
Learn MoreIn-Game Purchase
An in-game purchase refers to a transaction made within a video game to acquire virtual goods, co...
Learn MoreIn-App Notifications
In-app notifications are messages or alerts that are delivered directly within a mobile applicat...
Learn MoreIn-App Events
In-app events refer to specific actions or interactions that occur within a mobile application. T...
Learn MoreIdentifier for Advertisers (IDFA)
The Identifier for Advertisers (IDFA) is a unique identifier assigned to Apple devices, such as i...
Learn MoreIn-App Notifications
In-app notifications are messages or alerts that are delivered directly within a mobile applicati...
Learn MoreIn-App Events
In-app events refer to specific actions or interactions that occur within a mobile application. T...
Learn MoreL
Landing Page
A secondary page to which a user is directed when they click on an ad, where they are provided a...
Learn MoreLocation Information
Information that enables a Mobile Marketer to identify the specific location of a particular wir...
Learn MoreLayered Notice
The provisioning of a short, medium and long form description for a program/service overview, te...
Learn MoreLocator
An advertisement or service through which an advertiser’s (i.e. Radio Shack, Ford) brick & mortar...
Learn MoreLifetime Value (LTV)
What is app LTV (lifetime value)? LTV is an essential metric that measures the revenue generated ...
Learn MoreLOCATION-BASED ADVERTISING
a type of advertising which is based on specific geographic coordinates of target audiences
Learn MoreLONG TAIL KEYWORDS
LONG TAIL KEYWORDS the longer and more specific keyword phrases that visitors are more likely to ...
Learn MoreLocation Based Services
A range of services that are provided to mobile subscribers based on the geographical location o...
Learn MoreLottery
A lottery is a game that includes a prize, a game of chance, and consideration. Federal legislat...
Learn MoreLink remarketing
also known as remarketing URLs or retargeting URLs, refers to a marketing technique used to targe...
Learn MoreLockback Window
The lockback window in mobile app development refers to the period during which an app remains ac...
Learn MoreLimit Ad Tracking
Limit Ad Tracking (LAT) is a privacy feature on mobile devices that allows users to opt out of pe...
Learn MoreLast Click Attribution
Last Click Attribution is a digital marketing attribution model that assigns credit for a convers...
Learn MoreM
Mastertone
Audio sourced directly from recorded music tracks and encoded for mobile devices with a high fid...
Learn MoreMeta Description
The meta tag that describes the page’s content – especially relevant to mobile spiders.
Learn MoreMO or MT Billing
The tagging of a tariff to the MO or MT SMS message of a PSMS service for billing purposes.
Learn MoreMobile Community Service
A service accessible from a mobile device which may include, but is not limited to, the followin...
Learn MoreMobile Dating
Social networking via a mobile community, application or web site for the purpose of dating
Learn MoreMobile Marketer
All companies within the mobile ecosystem, including: Advertisers, Aggregators/Distributors, Carr...
Learn MoreMobile Message
SMS and/or MMS message sent to a handset but does not include advertisements delivered on WAP s...
Learn MoreMobile Subscriber
A consumer that enters into an agreement with a Carrier. Once executed, the agreement requires t...
Learn MoreMobile Web
The Mobile Web is a channel for delivery of web content, which offers and formats content to use...
Learn MoreMobisode
Trademarked term owned by NewsCorp/ Fox Broadcasting Company to describe original, made-for-mobil...
Learn MoreMpeg Audio Layer 3
An audio compression format to greatly reduce the amount of data required to represent the audio...
Learn MoreMusical Instrument Digital Interface
A standard used to represent musical information in a digital format. They can be recorded and p...
Learn MoreMobile attribution
What is mobile attribution? In the simplest terms, mobile attribution ties app installs to market...
Learn MoreMulti-touch attribution
The number of touchpoints between prospect and brand before conversion or sale can vary from anyt...
Learn MoreMenu
Any list of selections that are accessible using either the left or right soft key while inside ...
Learn MoreMMS Banner
A transparent advertising screen image that is inserted with text onto an MMS message. This imag...
Learn MoreMobile Advertising
A form of advertising that is communicated to the consumer/target via a handset. This type of ad...
Learn MoreMobile Content
Entertainment, sports and news information and games delivered via any wireless media type in a ...
Learn MoreMobile Games
A game created for and played on a handset or handheld computer. The majority of mobile games a...
Learn MoreMobile Marketing
The use of wireless media as an integrated content delivery and direct response vehicle within a...
Learn MoreMobile Messaging Program
Multiple mobile messages, usually delivered as part of a coordinated campaign.
Learn MoreMobile Shorts
Original, made-for-mobile programming/episodes. Usually created by TV networks and movie studios...
Learn MoreMotion Picture Experts Group
A compression technology for voice and video, which allows these forms of information to be tran...
Learn MoreMono Tone
An old-style ringtone based on previous generation technology, that plays one musical note at a ...
Learn MoreMultimedia Messaging Servic
Standard for telephony messaging systems that enable the sending of messages that include multim...
Learn MoreMAU (MONTHLY ACTIVE USERS)
a metric that shows the number of unique users who are interacting with your app monthly
Learn MoreMOBILE NETWORK
the basic infrastructure of mobile operators which allows for voice and data transfers through th...
Learn MoreMessaging
Collectively, SMS and MMS messages sent to mobile phones/devices. This definition does not inclu...
Learn MoreMMS Message
A message sent via a Multimedia Messaging Service that contains multimedia objects
Learn MoreMobile Content Advertising
This is typically an SMS message that either: a) contains advertising text; or b) points mobile s...
Learn MoreMobile Greeting Card
A mobile greeting card comprised of media file/s such as a graphic or video clip, which may eith...
Learn MoreMobile Marketing Program
Any marketing or advertising program distributed via a handset. This includes, but is not limite...
Learn MoreMobile TV
Television/Video programming formatted for the mobile screen. Program is streamed or broadcasted...
Learn MoreMobile Virtual Network Operator
A mobile service provider that leases/ uses the network infrastructure of a major mobile carrier...
Learn MoreMultiplayer Mobile Game
Mobile game that can be played simultaneously by several players at the same physical location o...
Learn MoreMobile Measurement Partner (MMP)
A Mobile Measurement Partner (MMP) is a third-party provider that specializes in tracking and ana...
Learn MoreMobile Fraud Detection
Mobile fraud detection involves the use of technologies and strategies to identify and prevent fr...
Learn MoreMobile Ad Fraud
Mobile ad fraud refers to deceptive activities aimed at exploiting mobile advertising campaigns. ...
Learn MoreN
NeuStar
The commercial company that manages the directory of common short codes, which are rented out fo...
Learn MoreNon-Personally Identifiable Information
Information that may correspond to a particular person, account or profile, but is not sufficien...
Learn MoreNon-organic install (NOI)
What are NOIs? Non-organic installs happen when a user chooses to download and install an app aft...
Learn MoreNotice
An easy-to-understand written description of the information and data collection, storage, mainte...
Learn MoreNET PROMOTER SCORE (NBS)
a metric indicating the level of loyalty of an app’s user on a scale of 1 to 10
Learn MoreNON-INCENT TRAFFIC
a traffic coming from ads that don’t include a reward as distinct from incentivized traffic
Learn MoreNumber Portability
The requirement set forth by federal legislation that allows consumers of mobile communication s...
Learn MoreO
Off Portal
Point of sale/access on the mobile network, but outside of the carrier’s “walled garden”/ portal...
Learn MoreOEM ADVERTISING
Mobile publishers have many opportunities to reach mobile app users directly on OEMs with partner...
Learn MoreOEM APPS
In the mobile industry, OEMs refer to companies that manufacture their phones in their own factor...
Learn MoreOEMS
OEM stands for “Original Equipment Manufacturer.” OEM means a company whose products are used in ...
Learn MoreOPTIMIZATION
making the app/app store page, app elements, and ad campaigns ideal by modifying them to increase...
Learn MoreORGANIC UPLIFT
indicating the percentage of increase in organic download between before and after an ad campaign
Learn MoreOrganic Install
An organic install refers to the natural acquisition of new users or app installations without pa...
Learn MoreP
Push notifications
Real-time messages sent to users' devices, keeping them informed and engaged with updates, promo...
Learn MorePREVIEW (APP PREVIEW)
a video explaining the app and emphasizing benefits of an app in app store pages
Learn MorePUSH NOTIFICATION
a communication technique to remind the app itself by sending alerts or messages
Learn MorePurchase fraud
What is purchase fraud? Similar to brick and mortar stores and online shops, there are actors loo...
Learn MorePostback
In digital advertising, a postback is a callback that occurs when a specific event takes place wi...
Learn MoreR
Reattribution window
A reattribution window refers to a set period of time set during which a user re-installs an app.
Learn MoreRetention Rate
What is retention rate? Retention rate is the percentage of customers who continue to use your se...
Learn MoreREAL TIME BIDDING (RTB)
a real time auction of ad impressions that provides highly qualified users
Learn MoreROI
ROI is measuring and comparing the return gained with the monetary investment made gained through...
Learn MoreReturn on Ad Spend (ROAS)
Return on Ad Spend (ROAS) is a metric that measures the effectiveness of advertising campaigns. I...
Learn MoreRe-engagement
Re-engagement involves reconnecting with inactive users to reignite their interest and encourage ...
Learn MoreS
SKAdNetwork (SKAN)
SKAdNetwork (SKAN) is a framework introduced by Apple for measuring the effectiveness of ad campa...
Learn MoreSESSION INTERVALS
a metric showing how frequently your one user open the app by calculating the time between the la...
Learn MoreSOCIAL MEDIA CAMPAIGN
a campaign that is created in a social media platform like Facebook or Instagram to increase bran...
Learn MoreSDK spoofing
What is SDK spoofing? SDK spoofing (otherwise known as SDK hacking) is a type of bot-based fraud,...
Learn MoreSession
In the context of mobile apps, a session refers to the period of time during which a user interac...
Learn MoreT
TARGETING
differentiating the potential users according to specific criterias to increase the efficiency of...
Learn MoreU
USER EXPERIENCE (UX)
simplicity performance that a user experiences while using and navigating your app
Learn MoreUser Acquisition
Mobile app user acquisition refers to the process of acquiring new users or customers for a mobil...
Learn MoreUninstall Tracking
in the context of software or mobile applications, refers to the process of monitoring and record...
Learn MoreV
blogs
digital-marketing and web-push-notifications-subscription-strategies
November 13, 2024
“Increase your website notifications subscriptions: Irresistible strategies!”
Guide to Writing Copy for Web Push Subscription Custom Prompt The Web Push subscription Custom Prompt, once known as the 2-Step Opt-In, is a valuable tool. It allows visitors to subscribe to web push notifications. Additionally, this method helps you explain what the notifications are about while encouraging visitors to […]
customer-communication and digital-marketing
November 10, 2024
What is RCS (Rich Communication Services) and How Can Your Business Use It?
RCS (Rich Communication Services) is an upgrade from SMS (Short Message Service). In fact, it improves messaging features and goes beyond regular text messages. Moreover, with support from major phone carriers, RCS allows businesses to connect with customers using rich media and interactive content within messaging apps. Key Features of […]
mobile-marketing and mobile-marketing-automation
November 7, 2024
Mastering Segmentation: Best Practices for Personalized Marketing
Personalized marketing helps you connect with your audience. Additionally, effective audience segmentation strategies make your web push notifications more impactful. In this post, we will explore how to enhance your campaigns using these strategies for better results. What is Audience Segmentation? Audience segmentation means dividing your audience into specific groups. […]