Glossary

Introduction Black Friday isn’t just another shopping day; rather, it’s a golden opportunity for online retailers to boost sales, clear out inventory, and attract new customers. Shoppers are on the lookout for the best deals, and competition among stores is fierce. Thus, to stand out in this market, success depends […]

Introduction Black Friday is far from an ordinary shopping day; it’s one of the most significant shopping events globally. Consumers eagerly hunt for the best deals, while e-commerce merchants aim to maximize sales, clear out inventory, and introduce new products. In this highly competitive environment, smart and effective marketing becomes […]

Understanding Web Push Notification Frequency Sending web push notifications is a balancing act. The right frequency is crucial; too many notifications can irritate subscribers, while too few can lead to disinterest. Finding the optimal number of campaigns to send isn’t a one-size-fits-all answer. It depends on various factors related to […]