Appgain was founded in May 2018 to do mobile marketing differently. The main motivation was making a marketer’s life easier by having an All In One Tool for most of their daily marketing needs in budget-friendly pricing. Mainly focusing on reaching the customer at the right time with the right message and decreasing the budget while increasing the marketing results.
Appgain is 500 Startup company , it has been graduated from 500 startups - Misk Accelerator in March 2020 , as a part of this acceleration program, we have raised our first investment .
Founder and CEO, Mohamed Shaheen ,is a Mobile Technology Entrepreneur with 19 years of experience in Mobile Marketing and Fin-Tech in the MENA region. Also worked at Gemalto, CoFounded a Mobile Fundraising platform in Dubai iKhair.ae. During the journey in mobile marketing, he found that mobile marketing cloud pricing is super expensive. While mobile app graveyards keep growing, many good apps never make it grow due to their budget limitation. On average, a marketing stack costs 7K USD a month. Also, he found that marketers suffered from jumping between many tools to do her/ his business as usual campaigns, so at Appgain, the aim was to create a mobile marketing cloud with a one-stop-shop of all major needs for the marketers.