Mobile deep linking is a special link created to direct potential donors to open the SMS page ready to be sent, make a call, a donation page on your website, or even lead them to post or a tweet or to follow your account?
The link adapts to where the user is clicking the link & depending on that it creates a different path to each one.
One of mobile deep linking’s uses in applications is to boost the SMS mobile marketing response/conversion rate.
For example, you send a plain SMS asking some of your potential donors to participate in saving an urgent case:
An urgent case: A sick orphan needs your support, install our application & start donating now, Send SMS to 1234
If it’s just that plain without even adding a number to call or SMS, it would be worse. But even in the case, you added it; potential donors may not be active enough to go & open an SMS or open your website to donate or make a call.
That’s what
mobile deep linking does. It creates a path for potential users & closes the cycle to ensure a better conversion rate.
Fujairah Charity association is one of our clients & has witnessed a significant difference before & after using our Smart Deep Links in SMS donations.
Mobile marketing costs have decreased by 70% & what’s most important is that the conversion rate increased to 12% while it was only 3% with plain text messages.
Numbers have shown mobile marketing conversion improvements :
| PLAIN SMS | DEEPLINKED SMS | |
|---|---|---|
| Response rate | 2% | 12% |
| Cost for 20k SMS | 18k AED | 6k AED |
| Expected donations | 2k AED | 24k AED |
If you are aiming for better conversion rate & gaining more users to your mobile application with less cost, our smart deep link is the perfect solution. To learn more, visit our Charities page to learn more about our solutions.
Still, got questions? Do not hesitate to reach out for assistance and Contact Us!
