blogs

The Web Push Subscription Custom Prompt, or 2-Step Opt-In, is a powerful tool to get visitors to sign up for notifications. This prompt helps you explain why subscribing is beneficial. It also reduces the chance of visitors blocking notifications. Plus, it allows you to ask them to subscribe again later. […]

In today’s competitive landscape, personalized marketing is essential for effectively reaching your audience. By using segmentation, you can make your web push notifications more targeted and impactful. In this post, we’ll explore strategies that can help improve your segmented campaigns and, ultimately, boost results. What is Segmentation? Segmentation involves dividing […]

Guide to Writing Copy for Web Push Subscription Custom Prompt The Web Push subscription Custom Prompt, once known as the 2-Step Opt-In, is a valuable tool. It allows visitors to subscribe to web push notifications. Additionally, this method helps you explain what the notifications are about while encouraging visitors to […]

RCS (Rich Communication Services) is an upgrade from SMS (Short Message Service). In fact, it improves messaging features and goes beyond regular text messages. Moreover, with support from major phone carriers, RCS allows businesses to connect with customers using rich media and interactive content within messaging apps. Key Features of […]

Personalized marketing helps you connect with your audience. Additionally, effective audience segmentation strategies make your web push notifications more impactful. In this post, we will explore how to enhance your campaigns using these strategies for better results. What is Audience Segmentation? Audience segmentation means dividing your audience into specific groups. […]

Geolocation push notifications are useful tools for businesses. Not only do they help you connect with customers, but they also increase sales. In this article, we will explain what geolocation push notifications are and provide tips for success. What Are Geolocation Push Notifications? Geolocation push notifications send messages based on […]

As Black Friday approaches, businesses must prepare their apps. This preparation is crucial not only to attract new customers but also to boost engagement. Here are some effective strategies that can help you achieve a successful holiday season. Key Strategies to Attract New Customers 1. Offer Special Deals for New […]

The live video streaming industry is growing rapidly. As a result, platforms are constantly searching for new ways to improve user experiences. In response, Toki Live, a peer-to-peer streaming platform, partnered with Appgain to build a secure, engaging, and scalable platform. By leveraging advanced AI for content moderation and smart […]

In today’s fast-changing digital world, e-commerce platforms like Thopify need to keep improving. Recently, Thopify move to Shopify (formerly Cancan Online) marked a significant shift as they switched from a PHP system to a powerful Shopify platform. This transition was crucial for Thopify to enhance user engagement and improve shopping […]

Understanding Saudi Arabia’s PDPL Saudi Arabia has created its first data protection law called the Personal Data Protection Law (PDPL). This law aims to protect personal data privacy. It regulates how organizations collect, process, disclose, or keep personal data. Regulatory Framework and Enforcement What is the PDPL? Saudi Arabia has […]

Introduction Black Friday isn’t just another shopping day; rather, it’s a golden opportunity for online retailers to boost sales, clear out inventory, and attract new customers. Shoppers are on the lookout for the best deals, and competition among stores is fierce. Thus, to stand out in this market, success depends […]

Introduction Black Friday is far from an ordinary shopping day; it’s one of the most significant shopping events globally. Consumers eagerly hunt for the best deals, while e-commerce merchants aim to maximize sales, clear out inventory, and introduce new products. In this highly competitive environment, smart and effective marketing becomes […]

Understanding Web Push Notification Frequency Sending web push notifications is a balancing act. The right frequency is crucial; too many notifications can irritate subscribers, while too few can lead to disinterest. Finding the optimal number of campaigns to send isn’t a one-size-fits-all answer. It depends on various factors related to […]

Appgain and the Ihsan Charity Association are excited to announce the launch of IHSAN.AE  an innovative digital platform designed to enhance interactions between donors, volunteers, and charitable projects. Leveraging Appgain’s expertise in fintech and marketing automation this platform offers a more efficient and impactful way to support charitable causes. Download […]

Introduction to Marketing CRM In an era where customer engagement defines business success, Marketing Customer Relationship Management (CRM) emerges as a pivotal tool for companies aiming to foster stronger connections with their clientele. Marketing CRM goes beyond traditional customer management; it integrates sales, marketing, and customer support activities, and gathers […]

In the ever-competitive world of business, acquiring new customers is crucial. But what about the ones you already have? Customer retention, the art of keeping your existing customers engaged and loyal, is just as important, if not more. Loyal customers are the backbone of any successful business. They spend more, […]

APPGAIN.io in 2023: A Year of Innovation and Growth – Empowering E-commerce Businesses   The e-commerce landscape is constantly evolving, and staying ahead of the curve is crucial for sustained success. At APPGAIN, we’re dedicated to providing you with the tools and solutions you need to thrive in the ever-changing […]

📱💼 Boost Your Facebook Advertising with App Segments and Custom Audience Syncing! 🚀✨ Did you know that you can take your Facebook advertising strategy to new heights by harnessing the power of App Segment and custom audience syncing? Let’s dive into how it works and the benefits it brings! 🔑 […]

Introduction Uninstall tracking refers to the process of monitoring and recording instances when users uninstall a mobile application from their devices. It is essential for mobile apps for several reasons: Track User Behavior: Our cutting-edge tracking tools reveal user behaviour patterns, helping you identify pain points and optimize your app […]

📱💼 Maximize Your Advertising Impact with App Segments for Facebook Custom Audience Syncing! 🚀✨ Did you know that you can supercharge your Facebook advertising strategy by leveraging app segments for custom audience syncing? Let’s explore the benefits! 🔑 Increased Relevance: App segments allow you to create highly targeted custom audiences […]

Introduction Black Friday isn’t just another shopping day; rather, it’s a golden opportunity for online retailers to boost sales, clear out inventory, and attract new customers. Shoppers are on the lookout for the best deals, and competition among stores is fierce. Thus, to stand out in this market, success depends […]

Introduction Black Friday is far from an ordinary shopping day; it’s one of the most significant shopping events globally. Consumers eagerly hunt for the best deals, while e-commerce merchants aim to maximize sales, clear out inventory, and introduce new products. In this highly competitive environment, smart and effective marketing becomes […]

Understanding Web Push Notification Frequency Sending web push notifications is a balancing act. The right frequency is crucial; too many notifications can irritate subscribers, while too few can lead to disinterest. Finding the optimal number of campaigns to send isn’t a one-size-fits-all answer. It depends on various factors related to […]

Appgain and the Ihsan Charity Association are excited to announce the launch of IHSAN.AE  an innovative digital platform designed to enhance interactions between donors, volunteers, and charitable projects. Leveraging Appgain’s expertise in fintech and marketing automation this platform offers a more efficient and impactful way to support charitable causes. Download […]

Introduction to Marketing CRM In an era where customer engagement defines business success, Marketing Customer Relationship Management (CRM) emerges as a pivotal tool for companies aiming to foster stronger connections with their clientele. Marketing CRM goes beyond traditional customer management; it integrates sales, marketing, and customer support activities, and gathers […]

In the ever-competitive world of business, acquiring new customers is crucial. But what about the ones you already have? Customer retention, the art of keeping your existing customers engaged and loyal, is just as important, if not more. Loyal customers are the backbone of any successful business. They spend more, […]

APPGAIN.io in 2023: A Year of Innovation and Growth – Empowering E-commerce Businesses   The e-commerce landscape is constantly evolving, and staying ahead of the curve is crucial for sustained success. At APPGAIN, we’re dedicated to providing you with the tools and solutions you need to thrive in the ever-changing […]

📱💼 Boost Your Facebook Advertising with App Segments and Custom Audience Syncing! 🚀✨ Did you know that you can take your Facebook advertising strategy to new heights by harnessing the power of App Segment and custom audience syncing? Let’s dive into how it works and the benefits it brings! 🔑 […]

Introduction Uninstall tracking refers to the process of monitoring and recording instances when users uninstall a mobile application from their devices. It is essential for mobile apps for several reasons: Track User Behavior: Our cutting-edge tracking tools reveal user behaviour patterns, helping you identify pain points and optimize your app […]

📱💼 Maximize Your Advertising Impact with App Segments for Facebook Custom Audience Syncing! 🚀✨ Did you know that you can supercharge your Facebook advertising strategy by leveraging app segments for custom audience syncing? Let’s explore the benefits! 🔑 Increased Relevance: App segments allow you to create highly targeted custom audiences […]

WebEngage is a well-known omnichannel messaging software that will help you engage your users through different channels but for some reason, you want a WebEngage alternative, right? Appgain is a full-stack web & mobile marketing platform that also empowers you to engage your users over the omnichannel, track your lost […]

Appgain participated in the RiseUp Summit Saudi 2022, held at the King Abdullah Financial District between November 19 and 21, The summit attracted over 10,000 participants, more than 150 startups, 150 investors, and 200 speakers from around the world to share their global experiences as well as the latest developments […]

We are excited to announce recent events that Appgain participated in E.g, Misk Global Forum as well as our mission moving forward. We’re passionate about providing you with the top-notch experience you’ve come to expect from us. Misk Global Forum 2022   Following Appgain’s unique participation in the Web Summit […]

Appgain, has recently exhibited at Websummit 2022 in Lisbon, Portugal, with the support of two major organizations in Egypt – the Information Technology Industry Development Agency (ITIDA) and the Digital Egypt Technology and Entrepreneurship Development (DETGD). ITIDA and DETGD are two of the most prominent organizations in Egypt’s technology industry, […]

  Previously in part 1 in Mobile App Marketing guide, we started to address the big issue of how to acquire, engage and most importantly, retain our mobile app users. Looking up to the AARRR Model, we have discussed in details our first pillar – user acquisition – and now […]

  The real case here is to go through all the challenges you face until you reach the finish line successfully, and then go to the next level, so on and so forth.  Accordingly, we are providing you with what you need to win this mobile app marketing challenging game; […]

The world is digitizing rapidly, so going online is no longer an option nor merit. Because whatever your business is, there’re competitors, so what to do?  You’re probably familiar with the term SEO or Search Engine Optimization. SEO certainly provides some impressive results, but what is also super achieving is […]

Did you know that the average person checks their phones more than 100 times/day? 71% of people check their phones within 10 minutes from waking up, so wouldn’t you want your content to be there when they check! If yes, then SMS marketing is a very suitable option. Whether your […]

Nowadays one of the most successful businesses is restaurants. This is due to the new culture of experiencing new and different food from all the cultures. Surprisingly, the more unique and unfamiliar food service the more your business is successful. But is all you need to make a successful restaurant […]

Mohamed Shaheen, the CEO of Appgain, a mobile app marketing platform, has successfully graduated from the VC4A Mentor-Driven Capital Program Egypt 2022. This is a significant achievement for both Mohamed and Appgain, as the program is designed to help entrepreneurs in emerging markets to develop their businesses and access funding […]

 Boost Your Retail Business with Cross-Channel Remarketing! ?️✨ Are you looking to drive more sales and maximize your marketing efforts? ?? Look no further! Cross-channel remarketing is here to revolutionize your retail business. ??  What is Cross-Channel Remarketing? Cross-channel remarketing is a powerful marketing strategy that allows you to re-engage […]

Exploring Techniques for Implementing Mobile Deep Linking: Comparing Firebase Dynamic Links, Apple Universal Links, and Custom URL Schemes Introduction Mobile deep linking has become a crucial aspect of app development, enabling seamless navigation and personalized experiences for users. Implementing deep linking requires selecting the most suitable technique to create links […]

Unleashing The Power of Mobile Deep Linking : Enhancing Usability and Conversion Rate Optimization   Introduction Understanding Mobile Deep Linking Importance of Mobile Deep Linking for Usability Enhancing Conversion Rate Optimization with Mobile Deep Linking Inspiring Examples of Successful Mobile Deep Linking Implementation Conclusion   1. Introduction In the mobile […]

Embracing Mobile Revolution: Unlocking the Potential of MENA’s Digital Future The Middle East and North Africa ( MENA’s Digital Future) region has seen significant growth in mobile usage in recent years and this trend is expecte d to continue into 2022 and beyond. With advancements in technology and the increasing […]

Gauge your business health and get a better understanding of how your users respond to your marketing campaigns using Appgain.io advanced Mobile Marketing solutions. Here is what we offer your business while Airship does not with a fraction of the price Mobile Attribution Evaluate how users interact with your App […]

Introduction: In the ever-evolving world of mobile marketing, reaching and engaging users on their smartphones has become a top priority for businesses. With the rise of mobile apps and the popularity of platforms like Google and Facebook, harnessing the power of these advertising channels is crucial. However, many businesses face […]

Firing to AppGain for Seamless Deep Linkingebase Dynamic Links: Transition Firebase recently announced that it will be shutting down its Dynamic Links service. This decision has left many app developers and marketers searching for an alternative solution to ensure uninterrupted deep linking functionality. Fortunately, AppGain is here to provide a […]

We are thrilled to share an exciting announcement AppGain has been accepte d into the prestigious NVIDIA Inception Program Joind to NVIDIA Inception Program is  This momentous achievement marks a significant milestone in our journey towards revolutionizing the world of AI-driven software development. Joining forces with NVIDIA, a global leader […]

  Marketing automation is an essential asset for today’s entrepreneurs. It’s not only used to automate and speed up multiple processes, but it also restructures and defines marketing campaigns and workflows.  The impact of marketing automation goes beyond automating repetitive tasks. It simplifies business operations, helps business owners nurture relationships, […]

We are thrilled to announce that Appgain.io, our all-in-one mobile app growth platform, has successfully graduated from the Unifonic X SaaS Accelerator program. Unifonic X is a leading accelerator program for SaaS startups in the MENA region, providing mentorship and resources to help startups scale and succeed. Throughout the program, […]

As everything in the world is experiencing some economic influence, SaaS is also affected! Software services and solutions are continuously updated. Thus, they get influenced by global events easily, and so are Appgain products! Why Are SaaS Prices Increasing?   As previously mentioned, just like other businesses, upholding high quality and […]

We’re thrilled to announce our first Shopify integration, providing you with many beneficial features for your E-commerce business. First Appgain.io Shopify App Appgain’s first Shopify App links your mobile app with your web Shopify store, boosting your business through the following features: WEB2APP: Bring web visitors into your app. Offer […]

  As a retailer, you know how hard it’s to craft a retail marketing strategy and how to keep your customers coming back to your store, people spend millions of dollars on retail marketing ideas, but they tend to be broad, not targeted and not measurable. So retailers needed to […]

With the COVID-19 Pandemic, the digital marketing playground is filling up with new players. Today’s digital marketing field is now more challenging, more diverse, and companies are now organized as more customer-centric. In this situation, retaining your active users is as important as acquiring new ones. Understanding why your users […]

  Apps marketing is a huge business that is rapidly booming, valued at $50.9 billion in the industry back in 2016 as a report by “App Annie,” a market researcher says. App economy -which includes all of those who makes money and got jobs thanks to mobile apps- is going […]

  Web Push Notifications are very smart clickable notifications or messages that are sent by a website directly to the browser of their subscribers or users of their mobile applications. They are not different from mobile app push notifications except that they work on websites and can be accessed on […]

Why omni channel marketing is the next big thing? Since the iPhone entered the world in 2007, the smartphone became an essential part of our lives. For many people, our smartphone is the very first thing we tend to check in the morning and the very last thing at night. […]

  Leverage your marketing with our advanced software and cohesive platform to get a more insightful analysis of your campaign’s results. Do not let customers abandon your call to action as you hold on to retaining users and push up conversion rates simultaneously. Here is what our free plan offers […]

We are so excited to announce the latest updates in Appgain automation! They’re designed based on your feedback and ready for your use! Let’s have a look at what’s new: Multi-Notifications Per Messaging Channel For the past two years, our marketing automation has been limited to one message per messaging […]

Apple shocked the app advertising market when they announced the new update of iOS 14 and its change in the IDFA (The Identifier for Advertisers) which is used to track user’s interactions and behavior across various apps and deliver specific ads based on that behavior and interest., now Apple decided […]

Google’s New Privacy Attempt for Children Google’s latest announcement was focused on children’s digital security. They are planning to make an update that will increase age-sensitive ads’ control. According to the announcement, the update will restrict some ad targeting based on children under 18. In a blog post Google said […]

The previous week, we mentioned Google’s third-party cookie restriction would start in mid-2023 and finish in late 2023. In addition, we summarized important privacy updates from Apple, such as email protection, iCloud updates, secure paste, and current location. To read the previous newsletter, click here. How will Apple’s email privacy […]

Appgain Mobile Marketing Weekly News Digest – Issue 7 – Hello! This week we will mention Apple’s latest updates from WWDC and Google’s phaseout of the third-party cookie.  The previous week, we put the ATT discussion on the table and mentioned the pain points of the Apps. Some of them […]

Achieve all of your marketing objectives and exceed ROIs using Appgain’s software. An advanced marketing solutions platform where you could engage, analyze, and optimize your business performance to improve sales. Organic Search Achieve your marketing goals seamlessly and escalate your search ranking on Google. Uplift organic discoverability and share your […]

Hello!  In our new newsletter, we mentioned Apple’s latest announcements for developers from WWDC.  The highlight was on XCode Cloud, which enables developers to improve and work on their apps faster.  Built-in concurrency support for Swift will be available to anyone, but now only in the beta version.  They’re planning […]

Do you want to find out the best ways to use Appgain customer segmentation to increase your revenue in the most effective way? Let’s start. In this digital world with tons of competitors and users, reaching your target audience properly and engaging with them via segmentation is important. While doing […]

Do not let users slip away and provide your audience with the ultimate landing experience for higher conversion rates. At Appgain.io we will give you a hand to elevate your business through our marketing solutions empowered by technology. Here is what we offer your business while NotifyVisitors does not with […]

Apple News: Xcode Cloud Apple yesterday announced Xcode Cloud, an innovative and helpful technology for developers.  Briefly, Xcode Cloud combines many systems and technologies for developers. Developers can build, test, and distribute apps by utilizing powerful cloud services. At the same time, it allows individual developers and teams to be […]

APPLE INTRODUCED SEARCH TABS ADS:  Apple has introduced a new way for developers to advertise their apps:   Before Apple Search Ads, developers could still target certain topics to advertise their apps when customers searched on the App Store.  If you put in “flight ticket,” for example, you get a […]

Apple is disrupting mobile marketing with its updates. Now there’s one feature that has been on the developers’ & marketer’s table for more than a year: Apple’s App Tracking Transparency policy. aka, permission-based IDFA tracking.  As we mentioned on our previous weekly news blog, let’s take a small sep back […]

 Appgain Mobile Marketing Weekly News Digest – Issue 3 This week, we will talk about Google’s future changing step about privacy issues & some tips for the marketers from Apple’s side. Since the rollout of the Apple ATT policy, many changes are happening from all users – apps and competitors’ […]

Appgain Mobile Marketing Weekly News Digest – Issue 2 So far, what happened?  How is the situation from the Apple Users’ Side Lawsuits & Arising Problems The Requirements & Restrictions For Apps iOS 14.5 is live!  So far, what happened?  Apple launched the ATT feature with the IOS 14.5 update. […]

  Acquiring new users & turning them into active-loyal customers is every company’s aim. As we mentioned in our previous blog, understanding the user journey is the key to reach that aim, especially for mobile apps. In this blog, you’ll find the main points of the importance of conversion rate […]

Game-Changing Action From Apple: ATT Apple is disrupting mobile marketing with its updates. Now there’s one feature that has been on the developers’ & marketer’s table for more than a year: Apple’s App Tracking Transparency policy. aka, permission-based IDFA tracking. And why does Apple create that kind of impact? Here’s […]

All the brands are trying to stand out and differentiate themselves by thinking outside the box in terms of marketing strategies, messages, channels, approaches, tone of voice, identity, and other marketing-related elements. It might be assumed that there isn’t any methodology involved in a unique campaign and they are all […]

What’s New Each month we’re adding more reasons why you should use Appgain for your customer engagement campaigns. We’re listening to the ones who chose us, we adjust the feedbacks. In other words, your opinions come alive at Appgain. For the April product release, we have added WhatsApp for your […]

Nowadays mobile marketing automation has become a crucial part of any business, some people may argue that we should call it eCommerce marketing automation because most of the businesses who use it are eCommerce! But you might not know what does it actually means and how it helps your business!  […]

 Start to get to know the Gen-Z! Since the technology evolved so fast, the gap between the generations got bigger. You will be introduced to a generation with whole different specialities rather than the others. They are the first children of technology, they are born between the mid 1990’s and […]

      Nowadays eCommerce has become a big part of our daily lives, and for a good reason, we use it every day, but as an eCommerce website owner, you’re always looking for new ways to develop your store. Dealing with pain points and managing clients expectations isn’t an […]

Phones or laptops are opened with fingerprints, face ID. Everyone has saved passwords and usernames. The concept of “login” is changing too.  “Make your users use your app directly, and make their first purchase with smart link login” What is a smart link login?   Login with smart links is […]

Aren’t you tired of spending a lot of money on targeting and engaging with the right user? And ending up with poor metrics and little increase on the funnel traffic… We all do. Reaching the potential audience or the ones who were interested in before, is not that costly and […]

In Appgain, we are motivated to help great apps to find the most suitable leverages for them and measure their campaigns to reach their maximum growth potential at the least cost possible. Our teams are working to make it happen better, faster, clearer and more suitable for every app. We’ve […]

  What’s a mobile landing page and why is it important for mobile marketing automation?   A Mobile deep page is a mobile web splash page, hosted by us, which is created with our online editor or from your app via API. The page includes a variety of mobile-ready call […]

Johrh is a leading Saudi e-commerce app for women’s fashion and one of our customers. After 6 months of using appgain, johrh have grown their users by 650%! Pretty amazing, don’t you think?  Even for us, it was a surprise how our technologies could provide such results in 6 months. […]

We’re in appgain, on a mission to help great apps grow to their maximum potential at the least cost possible. Our tech, product & customer success teams are working around the clock to achieve this mission by constantly developing new features, products & more suitable pricing plans.  We’ve added more […]

How many hours do you think you spend daily on your phone? A lot. Studies show it’s around for an average 5 hours. That’s quite a lot, we learn, work, communicate, eat and commute using mobile apps. So the user experience of apps must be as smooth and simple as […]

iKhair is a leading Fintech App in UAE for Charity Fundraising and one of appgain customers. After a few months with appgain, they were able to increase their app user acquisition by converting website visitors directly to the app. So let’s breakdown their strategy to convert website visits to app […]

Over the past two years (2018 to 2020), desktop internet usage dropped from 54.86% to 46.5%, while mobile internet usage increased from 37.38% to 50.5%. That’s a significant growth rate.  But here is the interesting part. Although general online consumption is mostly from mobile and it is still growing, we […]

We are excited to announce our participation in SEAMLESS MIDDLE EAST as an  EXHIBITOR on November 16-17 in the Dubai World Trade Centre, Halls 1-3.  What is SEAMLESS MIDDLE EAST? Seamless is the region’s leading payments and commerce technology conference and exhibition. The event has separate conference agendas covering the […]

In the post COVID19 pandemic era, charging mobile-first startups thousands of dollars to grow their struggling businesses is no longer fair! Being a startup ourselves, bootstrapped until a few months ago, we decided to review our pricing structure to support business in Post Covid19 time.  Today we are excited to […]

  Better UI, Customer-Oriented, and Easier Campaign Measurement It was not easy, but yes, we made it! We finally achieved one of our main goals in this period. A new website that’s faster, easier to navigate, and more user friendly With our developers’ team, our goal with the new website […]

If you ask anyone or any business about the future the answer will be technology, and there’s no technology without mentioning smartphones, no doubt that now we live in the era of mobile using based on its increasing growth through the past years, In fact, research from eMarketer suggests that […]

What is a Mobile Deep Linking? It is a hyperlink with automatic routing that references pages inside mobile apps and brings users to your app through a multitude of different pathways. Mobile Deep Linking Features are: Detects user location. Detects user devices. Cross-Platform, works on PC, mobile, even if your […]

Boost your conversion rate curve upwards and lock up all of your data, including untouched Raw data, with Appgain’s Marketing Solutions Cloud. Here is what we offer your business, while CleverTap does not with a fraction of the price. Raw Data Access Secure all of your data in-house for higher […]

      So to compact this issue businesses develop new ways to make sure that they’re getting more revenue and trying to decrease their costs. Every once and a while some new term or marketing strategy pops up, like digital ads and etc, and digital ads aren’t a new […]

Apps nowadays became a part of our life it can help us in shopping, playing, watching videos and purchasing, etc, in another meaning, it’s a journey for users that they spend time and money with it and sometimes they end up leaving the app or removing it, So when we […]

First thing: What are deep links?   Simply. Deep links are a URL you can click to send you directly to a specific product or content to your mobile application. For example: if you build deep links for your mobile application for a specific product or content so consumers can […]

  We’re excited to announce that Salla became one of our valuable Partners! ? Salla is the easiest platform for e-commerce, enables merchants to link their different trading accounts, and use them for direct sales to customers in the fastest time and easiest way. With Salla and Appgain.io partnership, every […]

October 2020 will be challenging for the entire mobile apps advertising, and you may ask what’s new with the IDFA after Apple announced the new iOS system ‘iOS 14‘  For marketers, it is IDFA (The Identifier for Advertisers) simply it is a device identifier in Apple’s system. Attribution platforms like […]

Apps became essential for users and brands and no doubt that every one of us uses it regularly and sometimes we stop using it for many reasons, On the other hand, Mobile app re-targeting became a very important method for marketers to retain users and re-target them to keep the […]

  Humans are unpredictable. You could never anticipate how someone will act next. That is the main reason why businesses should grasp as much information as possible with regard to their audience.  At Appgain.io we always work on our R&D in order to enhance your experience and provide you with […]

  At the end of June 2020, Apple shook the Mobile Industry to the ground. It was announced that the IOS  Identifier for Advertisers, aka IDFA, is no longer accessible for companies as it used to be before. They were putting a substantial constraint on the advertising businesses.  As a […]

  COVID-19. A name we have been excessively hearing in the past few months. An expected pandemic that did not only threaten our well-being but also affected a countless number of businesses all over the world. Businesses from all industries no matter how large or small it is, this crisis […]

  A lot goes into Mobile Marketing.  From targeting your segment, collecting and measuring data, to finally analyzing results. Although, it may feel harder than it sounds. In fact, it is not that complicated.  Your key formula to an enticing Mobile campaigns’ performance will be a clear plan with an […]

  We see and read push notifications all the time in our life, on our phones as regular notifications from apps or browsers, and on our desktop devices as push notifications for the web, but it doesn’t always have an impact on us. Simply because businesses send generic push notifications, […]

  Humans are unpredictable. You could never anticipate how someone will act next. That is the main reason why businesses should grasp as much information as possible with regard to their audience.  At Appgain.io we always work on our R&D in order to enhance your experience and provide you with […]

As a marketer your ears are always wide open to the repetitive terms SEO and ASO interchangeably. SEO stands for Search Engine Optimization. While ASO is  App Search Optimization. Although both are focused on optimizing your brand on search engines, they are totally different marketing approaches. App Search Optimization Unlike […]

  We’re excited to announce that Wasla browser app became one of our valuable Partners! ? Thanks to Appgain’s Attribution technology especially in tracking revenue and events of acquisition campaigns, We became the local-player attribution vendor to Wasla with Adjust, Branch, and Appsflyer. Wasla helps you drive conversions to your website, […]

  We’re excited to announce that POSRocket became one of our valuable Partners! ? POSRocket provides an intuitive, secure, cloud-based point-of-sale system and empowers merchants to run smarter businesses by optimizing staffing, regulating inventory, accepting payments, and accessing sales reports and customer information on one seamless, cloud-based platform. With POSRocket […]

    Text messages were a big deal and an essential marketing campaign when it came to advertisers, business, and casual marketers and now a part of the omnichannel marketing. Unfortunately, they used to be blasted in bulk quantities as a part of the mass media approach. But nowadays they’re not […]

We started our company in 2018 on a mission to empower mobile app marketers & entrepreneurs with all the tools they need to achieve app growth. We invested a lot of time, money, & effort with lots of experimentation to reach a product/market fit and an increasingly growing user base. […]

  You’re doing influencer marketing, right? planning your influencer marketing strategy and collecting the gains of influencer advertising But influencer marketing is a big market, and an effective one too, it’s all around the world. But every business has its issues, and one of the most major issues when doing influencer […]

    We all follow or know influencer in our lives, in all businesses, no matter where you are, there’ll be an influencer around. But when it comes to business, influencer marketing it’s much more complicated than you think. You rely on metrics and analytics to determine if this is […]

    In this blog, we’ll talk about restaurant marketing and how could automation help your business prospect without much work! Marketing Automation In Restaurant Marketing  Restaurants are everywhere you go nowadays, selling all different kinds of food, and from all over the world. It became an ordinary thing to […]

    nowadays b2c marketing automation has become crucial because as business go larger and larger, it gets harder to do marketing manually, that’s why they have to have some sort of automation installed, but what role does a pos play in the marketing automation workflow? POS Role In B2C […]

  food delivering apps have gotten much attraction in the last couple of years, things like Zomato, Postmates, HungerStation, Otlob are achieving high revenue records and they’re acquiring more and more customer by the day, which is a good thing, but what about the restaurants? does this growth in the […]

    By now you must’ve known about our Partnership with Foodics, by now you must’ve got a bunch of questions we welcome them, we’re here to answer all the questions you have! What’s Foodics? Foodics is the all-in-one POS and restaurant management system for iPad. With cloud technology and […]

    A QR code in marketing is the bridge between digital and physical media Today, both online and offline media are vital to your marketing campaigns. They both have wide reaches into different audiences, and one can cover where the other may not be easily visible. Although they’re virtual […]

  Facebook Facebook is the largest marketing platform in the world, with over 2 billion users on it, it’s really what a marketer would call a big fish for retail marketing. You simply can not ignore it if you want to make more sales. But the biggest problem is targeting […]

      Instagram is probably the most popular social media channel today. Especially the younger generation uses it over the older giants like Facebook. It is, really one of the most influential channels to advertise on. But, as with all advertisement, you need to make sure that the ads […]

  As a food franchise or a coffee shop with lots of branches, a local food, or a retailer company you always look into new retail tactics of getting new customers and also retain your current ones. But how do you spark the flare of keeping current customers and also […]

    Marketing for retailers has evolved through the years From mass broadcasting, billboards, and traditional marketing retail strategies To inbound marketing and digital marketing and then we have Retargeting because retailers are always looking for the next big thing! But you might ask why? Why does Retail marketing evolve […]

Any marketing campaign is as effective as the knowledge used in their construction. Without information, you can’t form a useful retail strategy. You need to know your target audience, what do they like, where are they, when they are most active, etc. You try many different channels and campaigns, but […]

      Digital media can be very powerful in cementing your customer’s loyalty and keeping your business in their minds. However, many of your customers may not be very active in adopting digital venues. How do you introduce those people into your digital funnel? We do have a few […]

      Today with the power of smart devices and internet, promoters and enterprises can reach more people than ever. We now have the power of knowing the profile of customers interested in our business. We can retarget them to turn people who are on the edge into a […]

      You are probably aware of remarketing & retargeting, if not, you really should be! In a nutshell, it is a practice that lets you activate the customers/users you already acquired, instead of trying to acquire new ones from scratch. As with most things though, there is more […]

      Retargeting has been around for a while now. Quite a while in fact… enough to know that it can both win and lose you, customers. It is essential to check back with your target audience, to remind them of your campaign. But retargeting without having the right […]

  Retargeting is the hottest type of marketing nowadays. It allows you to actively target people who were interested in what you offer in some way. Instead of trying to find new customers, retargeting lets you get your existing customers to buy more of your offers. It is not surprising […]

      Today, both online and offline media are vital to your marketing campaigns. They both have wide reaches into different audiences, and one can cover where the other may not be easily visible. Although they are virtual vs physical in nature can make it difficult to run them […]

Mobile Marketing Automation It is never easy to take a campaign literally from zero to hero. You need to reach out to people, make them aware of the product/cause, and then get them to be a part of it. But your campaign needs to champion that new thing, which is […]

Back in 2004, during the Nokia Era, we started as a small team of engineers who got together to develop J2ME apps. It was shortly after that we came to know the hard way, that things do not just stop there, they actually start. I have then begun thinking about […]

      Mobile deep linking is a special link created to direct potential donors to open the SMS page ready to be sent, make a call, a donation page on your website, or even lead them to post or a tweet or to follow your account? The link adapts […]

  How to acquire, engage and retain users? How to create the right mobile app marketing plan to achieve so? These are the questions we have been answering since we started the series. In the previous parts of our guide, we shed light on our user growth model; AARRR MODEL. […]

  To acquire, engage and retain users, you need to know the rules of the game. And to win the triumph of this game, you will need to take each phase of it by storm! What we are tackling here is the steps you need to follow. Previously in part 1, […]

Mobile apps are not a “set-and-forget” thing, you don’t just create it, and that’s it! Building the app is your start line; it’s when you start the game. The real case here is to go through all the challenges you face until you reach the finish line successfully, and then […]

  More discoverable, more intelligible and beautifully redesigned; these are the words that will jump right into your head when you start navigating Apple new IOS11 App Store! “Now, we are taking everything we’ve learned from the App Store over the past nine years and putting it into a stunning […]

  What is ASO? ASO is a process to optimize your mobile app to be highly ranked in app store search results. Higher ranks in search results increase your app opportunities to get discovered by potential customers, which accordingly deliver more traffic. With ASO, app users can take action, download […]

    “A giant step for iPhone. A monumental leap for iPad.” That is how Apple describes the new mobile operating system they launched last September, and they were absolutely right! The new IOS 11 advanced mobile operating system is such a revolutionary change that empowers Apple mission of providing […]

You are on your mobile phone scrolling down your Facebook timeline and then this push notification from Uber just popped-up It’s your Birthday, and we got a special gift for you A 50% Discount on your next ride! Click here to get your gift Feel the urge to hit the […]

  Using a mobile is an essential part for your customer especially when they use it to advertise, promote or sell a product. Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and other mobile devices, via websites, email, SMS and […]

What is a mobile deep linking, and why is it smart? It is a hyperlink with automatic routing that references pages inside mobile apps and brings users to your app through a multitude of different pathways. mobile deep linking features are: • Detects user location. • Detects user device. • […]

  What is a Mobile deep linking? It is a hyperlink with automatic routing that references pages inside mobile apps and brings users to your app through a multitude of different pathways. It’s smart because: • Detects user location. • Detects user device. • Cross-Platform, works on PC, mobile, even if […]