Glossary
Glossary is aknowledge hub for digital marketers.
Ad servers automize the distribution of ads, and, they can effectively track metrics such as clicks, ad impressions, and overall assessment of performance. When a user visits a website, the browser requests the web server to load the page’s content. By including ad servers in this process via ad tags, a request for an ad is made. Then, the most relevant ad is placed on the website in fractions of a second.”
The era of intelligent automation has arrived, and power users are no longer satisfied with generic chatbot templates. They want full control, deep integrations, and agents that can reason, act, and adapt within their ecosystem. This guide outlines how to design and deploy your own agent infrastructure using LLMs, workflow orchestration, toolchains, memory layers, and …
Ever feel like you’re running campaigns in the dark? Messages are going out, budgets are being spent — but where are the results? What’s working? What’s not? It’s time to change that. With Appgain + Looker Studio, you can turn raw campaign data into clear, visual dashboards that show you exactly what’s happening — in …
Most businesses today hold large volumes of customer data inside their CRM systems, yet very few unlock its true potential. This is where WhatsApp Campaign Automation becomes essential. By activating real-time, behavior-based messaging, businesses can engage customers instantly based on actions, intent, or inactivity. When a customer browses, abandons a cart, or stops engaging, automation …