What its Remarketing ?
Remarketing, also known as retargeting, is a digital marketing technique that involves promoting goods or services to a specific subset of the target audience who have previously engaged with a company's website.
Typically, these advertisements are directed towards individuals who have viewed a video ad, browsed the website, or added products to their shopping cart.
Cross-Channel Remarketing for Retail
Cross-channel remarketing involves sending targeted messages through various channels to individuals who have engaged with your brand in the past. The primary goal is to boost engagement and prompt these individuals to take additional action. Use Appgain to remarket to your clients over
- SMS
- Retargeting Ads
- Push Notifications
Link Re-Marketing
Link remarketing is a digital marketing strategy that involves displaying targeted ads to individuals who have clicked on a specific link or visited a particular webpage
The goal is to retarget these individuals with personalized advertisements that encourage them to revisit the website or take other desired actions, such as making a purchase or filling out a form
By using Appgain link remarketing, businesses can increase the effectiveness of their marketing efforts and improve their conversion rates, with no code
Influencer Re-Marketing
Link remarketing can be a useful strategy for working with influencers in order to drive conversions and maximize ROI
- Provide influencers with unique tracking links that they can use in their posts. This will allow you to track clicks and conversions generated by each influencer
- Create remarketing audiences based on the users who click on the influencers' links. This will allow you to retarget these users with personalized ads in order to encourage them to complete a purchase
- Create targeted ads that are tailored to the specific interests of the users who clicked on the influencers' links. This can help increase engagement and drive conversions
- Continuously monitor and analyze the performance of your remarketing campaigns in order to optimize your strategies and maximize ROI
By using link remarketing with influencers, you can leverage their audiences to drive traffic to your website and increase conversions. With the right approach, this can be an effective way to boost brand awareness, drive sales, and build long-term relationships with influencers
App Re-Marketing
App remarketing is a digital marketing strategy that involves promoting mobile apps to individuals who have previously installed or interacted with an app
The primary goal of app remarketing is to encourage these individuals to engage with the app again or to take other desired actions, such as making an in-app purchase or upgrading to a paid subscription
This strategy typically involves the use of targeted ads that are displayed within other apps or on other mobile devices, which can help increase brand awareness, drive engagement, and improve retention rates for mobile apps
Ad Audience Sync
App Segments Sync to Facebook audience is a process of connecting the data from a mobile app to a Facebook advertising account. This allows marketers to create custom audiences on Facebook based on user behavior within the app, such as specific in-app actions, purchases, or levels achieved
By syncing app data to Facebook, marketers can create highly targeted and personalized advertising campaigns that reach people who are most likely to be interested in their app or product
This strategy can help increase the effectiveness of advertising efforts and improve user engagement and retention rates