Glossary of Marketing Terms |Ad Units

Glossary

Appgain Knowledge Hub for Digital Marketers

Ad Units

How do ad units work?

The ad units provide the publisher with information on the ad format, and when the publisher publishes the ad formats suitable for the placement that has been requested, the ads begin to run. While it may seem that choosing an ad unit is sufficient, there is also the requirement of selecting an ad format, ad type, targeting, etc., to ensure that ads run correctly.

What are the types of ad units?

–Banner Ads
-Playable mobile ads
-Native ads
-Interstitials
-Interactive mobile ads

blogs

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digital-marketing, web-push-notifications, and web-push-notifications-subscription-strategies

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Crafting Compelling Copy for Your Custom Prompt: A Guide to Subscriptions

The Web Push Subscription Custom Prompt, or 2-Step Opt-In, is a powerful tool to get visitors to sign up for notifications. This prompt helps you explain why subscribing is beneficial. It also reduces the chance of visitors blocking notifications. Plus, it allows you to ask them to subscribe again later. […]

black-friday and digital-marketing-strategies

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Mastering Segmentation: Best Practices and Advanced Strategies for Personalized Marketing

In today’s competitive landscape, personalized marketing is essential for effectively reaching your audience. By using segmentation, you can make your web push notifications more targeted and impactful. In this post, we’ll explore strategies that can help improve your segmented campaigns and, ultimately, boost results. What is Segmentation? Segmentation involves dividing […]

digital-marketing and web-push-notifications-subscription-strategies

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“Increase your website notifications subscriptions: Irresistible strategies!”

Guide to Writing Copy for Web Push Subscription Custom Prompt The Web Push subscription Custom Prompt, once known as the 2-Step Opt-In, is a valuable tool. It allows visitors to subscribe to web push notifications. Additionally, this method helps you explain what the notifications are about while encouraging visitors to […]

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