glossary

Glossary

Glossary

Appgain Knowledge Hub for Digital Marketers

App Discovery

How to improve app discovery

  • Benchmark analysis: There are many apps on the market similar to yours. Identifying your competitors, and learning from them is important.
  • Press Publications: Find relevant publications to publish articles to increase your brand recognition.
  • Explore alternative stores: Choosing the right traffic channel mix is an important factor
  • Grow your community: By establishing an active community of enthusiasts, you can grow your outreach.
  • Paid advertising: Make use of social media and ad networks by setting up paid advertisements.
  • OEM (On-Equip Manufacturing): Be one of the first apps that millions of new device owners see at a time when they’re eager to explore and engage with mobile apps. 

blogs

crafting-web-push-subscription-prompts

digital-marketing and web-push-notifications-subscription-strategies

November 13, 2024

“Increase your website notifications subscriptions: Irresistible strategies!”

Guide to Writing Copy for Web Push Subscription Custom Prompt The Web Push subscription Custom Prompt, once known as the 2-Step Opt-In, is a valuable tool. It allows visitors to subscribe to web push notifications. Additionally, this method helps you explain what the notifications are about while encouraging visitors to […]

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benefits-of-rcs-for-businesses

customer-communication and digital-marketing

November 10, 2024

What is RCS (Rich Communication Services) and How Can Your Business Use It?

RCS (Rich Communication Services) is an upgrade from SMS (Short Message Service). In fact, it improves messaging features and goes beyond regular text messages. Moreover, with support from major phone carriers, RCS allows businesses to connect with customers using rich media and interactive content within messaging apps. Key Features of […]

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audience-segmentation-strategies-personalized-marketing

mobile-marketing and mobile-marketing-automation

November 7, 2024

Mastering Segmentation: Best Practices for Personalized Marketing

Personalized marketing helps you connect with your audience. Additionally, effective audience segmentation strategies make your web push notifications more impactful. In this post, we will explore how to enhance your campaigns using these strategies for better results. What is Audience Segmentation? Audience segmentation means dividing your audience into specific groups. […]

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