App Metrics
Important metrics for mobile apps:
- Lifetime value (LTV)
- Retention rate
- Cost Per Install (CPI)
- Churn rate
- Daily Active Users
- Monthly Active Users
- Cost per acquisition (CPA)
- Return on investment (ROI)
- Average revenue per user (ARPU)
Glossary
Glossary
Appgain Knowledge Hub for Digital Marketers
blogs
digital-marketing, web-push-notifications, and web-push-notifications-subscription-strategies
November 25, 2024
Crafting Compelling Copy for Your Custom Prompt: A Guide to Subscriptions
The Web Push Subscription Custom Prompt, or 2-Step Opt-In, is a powerful tool to get visitors to sign up for notifications. This prompt helps you explain why subscribing is beneficial. It also reduces the chance of visitors blocking notifications. Plus, it allows you to ask them to subscribe again later. […]
black-friday and digital-marketing-strategies
November 21, 2024
Mastering Segmentation: Best Practices and Advanced Strategies for Personalized Marketing
In today’s competitive landscape, personalized marketing is essential for effectively reaching your audience. By using segmentation, you can make your web push notifications more targeted and impactful. In this post, we’ll explore strategies that can help improve your segmented campaigns and, ultimately, boost results. What is Segmentation? Segmentation involves dividing […]
digital-marketing and web-push-notifications-subscription-strategies
November 13, 2024
“Increase your website notifications subscriptions: Irresistible strategies!”
Guide to Writing Copy for Web Push Subscription Custom Prompt The Web Push subscription Custom Prompt, once known as the 2-Step Opt-In, is a valuable tool. It allows visitors to subscribe to web push notifications. Additionally, this method helps you explain what the notifications are about while encouraging visitors to […]