Glossary of Marketing Terms |Binary Runtime Environment for Wireless

Glossary

Appgain Knowledge Hub for Digital Marketers

A B C D E F G I L M N O P R S T U V

Binary Runtime Environment for Wireless

An open-source application development platform

for wireless devices, originally designed for CDMA

technology. However, BREW is air-interface independent and can also support GSM/GPRS and UMTS

technology. It allows users to download applications

such as text chat, enhanced e-mail, location positioning, games, etc. Native BREW applications are

written in C or C++, but the platform is designed to

allow developers to write in whatever language they

choose, including Java and XML. Developers are also

provided with BREW Software Development Kit (SDK),

which includes the full BREW applications platform,

plus a variety of tools for writing BREW applications.

blogs

digital-marketing and web-push-notifications-subscription-strategies

November 13, 2024

“Increase your website notifications subscriptions: Irresistible strategies!”

Guide to Writing Copy for Web Push Subscription Custom Prompt The Web Push subscription Custom Prompt, once known as the 2-Step Opt-In, is a valuable tool. It allows visitors to subscribe to web push notifications. Additionally, this method helps you explain what the notifications are about while encouraging visitors to […]

customer-communication and digital-marketing

November 10, 2024

What is RCS (Rich Communication Services) and How Can Your Business Use It?

RCS (Rich Communication Services) is an upgrade from SMS (Short Message Service). In fact, it improves messaging features and goes beyond regular text messages. Moreover, with support from major phone carriers, RCS allows businesses to connect with customers using rich media and interactive content within messaging apps. Key Features of […]

audience-segmentation-strategies-personalized-marketing

mobile-marketing and mobile-marketing-automation

November 7, 2024

Mastering Segmentation: Best Practices for Personalized Marketing

Personalized marketing helps you connect with your audience. Additionally, effective audience segmentation strategies make your web push notifications more impactful. In this post, we will explore how to enhance your campaigns using these strategies for better results. What is Audience Segmentation? Audience segmentation means dividing your audience into specific groups. […]

Learn more