glossary

Glossary

Glossary

Appgain Knowledge Hub for Digital Marketers

Binary Runtime Environment for Wireless

An open-source application development platform 

for wireless devices, originally designed for CDMA 

technology. However, BREW is air-interface indepen￾dent and can also support GSM/GPRS and UMTS 

technology. It allows users to download applications 

such as text chat, enhanced e-mail, location position￾ing, games, etc. Native BREW applications are 

written in C or C++, but the platform is designed to 

allow developers to write in whatever language they 

choose, including Java and XML. Developers are also 

provided with BREW Software Development Kit (SDK), 

which includes the full BREW applications platform, 

plus a variety of tools for writing BREW applications.

blogs

whatsapp-business-account

general

January 19, 2025

All You Need to Know About WhatsApp Business Account | Official Business Account (OBA)

Introduction A WhatsApp Business Account enables businesses to communicate directly with their customers through the WhatsApp Business Platform. This platform provides an easy and effective way to build strong relationships, share updates, and offer seamless support. There are two types of WhatsApp Business Accounts, each offering distinct features to meet […]

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key-metrics-mobile-app-success

mobile-marketing and mobile-marketing-automation

December 31, 2024

Key Metrics to Monitor for Your Mobile App’s Success

Launching your mobile app is a significant milestone, but the real challenge begins after that: How do you make your app successful? Success isn’t just about promotion; it’s about tracking the right metrics that help you improve performance and attract more users. In this article, we’ll explore the key performance […]

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how-to-create-a-compelling-web-push-subscription-prompt

digital-marketing, web-push-notifications, and web-push-notifications-subscription-strategies

November 25, 2024

Crafting Compelling Copy for Your Custom Prompt: A Guide to Subscriptions

The Web Push Subscription Custom Prompt, or 2-Step Opt-In, is a powerful tool to get visitors to sign up for notifications. This prompt helps you explain why subscribing is beneficial. It also reduces the chance of visitors blocking notifications. Plus, it allows you to ask them to subscribe again later. […]

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