glossary

Glossary

Glossary

Glossary is aknowledge hub for digital marketers.

Blacklist

Why are blacklists important?

It is both cheap and easy for criminals to change both their IP addresses and their Device IDs, evading the real-time protection offered by most blacklists.

Additionally, only data providers with massive, real-time databases and advanced machine learning capabilities, can identify fraudulent devices and IP addresses quickly and efficiently, to deliver meaningful real-time protection.

Similarly, many fraud providers blacklist only a couple of bot signatures, as developing the required database for bot signatures requires massive resources. 

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Personalization at Scale: How Appgain Helps You Speak 1-on-1 to Thousands

Modern customers expect more than just a name in a message. They want offers that match their behavior, timing that fits their habits, and recommendations that feel tailor-made. The challenge? Doing that for thousands — without doing it manually. This is where Appgain comes in. With behavioral segmentation, smart automation, and AI-powered workflows, you can …

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Training AI Personas: How to Build Bots That Feel Human

In 2025, it’s no longer enough for bots to just answer. They need to connect. The future of AI communication lies in human-like personas — bots that respond naturally, carry context, and reflect your brand voice. Whether you’re building a WhatsApp assistant, a sales agent, or a support bot, the secret is in how you …

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Push Notifications vs. WhatsApp: Which Drives Better Re-Engagement?

In the world of re-engagement, one message can make the difference between a lost user and a returning customer. But which channel delivers better results — Push Notifications or WhatsApp? This article compares both channels across open rates, user experience, and use cases — and shows how to get the best of both with Appgain. …

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