Glossary
Glossary is aknowledge hub for digital marketers.
Information placed on a visitor’s computer or Mobile handset by a Web server that can be stored or retrieved when the site is accessed. Cookies are generally used as unique identifiers (i.e. user IDs or session IDs) to record a users unique behavior during each visit. Cookies may be used to store other data such as email address, usernames etc. Most mobile handsets do not support cookies, although the market long-term is moving in this direction.
Modern customers expect more than just a name in a message. They want offers that match their behavior, timing that fits their habits, and recommendations that feel tailor-made. The challenge? Doing that for thousands — without doing it manually. This is where Appgain comes in. With behavioral segmentation, smart automation, and AI-powered workflows, you can …
In 2025, it’s no longer enough for bots to just answer. They need to connect. The future of AI communication lies in human-like personas — bots that respond naturally, carry context, and reflect your brand voice. Whether you’re building a WhatsApp assistant, a sales agent, or a support bot, the secret is in how you …
In the world of re-engagement, one message can make the difference between a lost user and a returning customer. But which channel delivers better results — Push Notifications or WhatsApp? This article compares both channels across open rates, user experience, and use cases — and shows how to get the best of both with Appgain. …