Glossary of Marketing Terms |Cost per Click (CPC)

Glossary

Appgain Knowledge Hub for Digital Marketers

Cost per Click (CPC)

Cost per Click (CPC) is a common metric used in digital advertising to measure the cost incurred by advertisers for each click on their ads. It represents the average amount paid by the advertiser for each click generated by their ad campaign.

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digital-marketing and web-push-notifications-subscription-strategies

November 13, 2024

“Increase your website notifications subscriptions: Irresistible strategies!”

Guide to Writing Copy for Web Push Subscription Custom Prompt The Web Push subscription Custom Prompt, once known as the 2-Step Opt-In, is a valuable tool. It allows visitors to subscribe to web push notifications. Additionally, this method helps you explain what the notifications are about while encouraging visitors to […]

customer-communication and digital-marketing

November 10, 2024

What is RCS (Rich Communication Services) and How Can Your Business Use It?

RCS (Rich Communication Services) is an upgrade from SMS (Short Message Service). In fact, it improves messaging features and goes beyond regular text messages. Moreover, with support from major phone carriers, RCS allows businesses to connect with customers using rich media and interactive content within messaging apps. Key Features of […]

audience-segmentation-strategies-personalized-marketing

mobile-marketing and mobile-marketing-automation

November 7, 2024

Mastering Segmentation: Best Practices for Personalized Marketing

Personalized marketing helps you connect with your audience. Additionally, effective audience segmentation strategies make your web push notifications more impactful. In this post, we will explore how to enhance your campaigns using these strategies for better results. What is Audience Segmentation? Audience segmentation means dividing your audience into specific groups. […]

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