glossary

Glossary

Glossary

Appgain Knowledge Hub for Digital Marketers

Data Charging

The cost of using the mobile network for data services. The 

two main charging models are: pay-as- you-use, which is 

effectively metered billing because the charges increase in 

proportion to the amount of data consumed by the user; the 

second method is charging at pre-set rates (over a monthly 

usage period) for pre-determined amounts of data that can 

be consumed. These charges become significant in the 

distribution of rich media content that drives large amounts 

of data across the networks.

blogs

whatsapp-business-account

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All You Need to Know About WhatsApp Business Account | Official Business Account (OBA)

Introduction A WhatsApp Business Account enables businesses to communicate directly with their customers through the WhatsApp Business Platform. This platform provides an easy and effective way to build strong relationships, share updates, and offer seamless support. There are two types of WhatsApp Business Accounts, each offering distinct features to meet […]

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key-metrics-mobile-app-success

mobile-marketing and mobile-marketing-automation

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Key Metrics to Monitor for Your Mobile App’s Success

Launching your mobile app is a significant milestone, but the real challenge begins after that: How do you make your app successful? Success isn’t just about promotion; it’s about tracking the right metrics that help you improve performance and attract more users. In this article, we’ll explore the key performance […]

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digital-marketing, web-push-notifications, and web-push-notifications-subscription-strategies

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Crafting Compelling Copy for Your Custom Prompt: A Guide to Subscriptions

The Web Push Subscription Custom Prompt, or 2-Step Opt-In, is a powerful tool to get visitors to sign up for notifications. This prompt helps you explain why subscribing is beneficial. It also reduces the chance of visitors blocking notifications. Plus, it allows you to ask them to subscribe again later. […]

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