glossary

Glossary

Glossary

Glossary is aknowledge hub for digital marketers.

Enhanced Data rates for GSM Evolution

The final stage in the evolution of the GSM standard, 

which was also an intermediate technology that 

brought 2G closer to 3G capacity for data transfer. 

EDGE uses a new modulation schema to enable 

theoretical data speeds of up to 384kbit/s within the 

existing GSM spectrum. 

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How We Unlocked $8M Using Customer Intelligence — And How You Can Too

What if your customer data could unlock millions in extra revenue — without changing your product, pricing, or ad budget? The Shocking Truth Behind Our Own Data Three months ago, I discovered something shocking about our own business: We had 2.3 million pieces of customer data spread across 8 different systems — but we couldn’t …

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The Future of Commerce: How Google’s Agentic Shopping Works with AppGain

Discover how agentic AI is changing the rules of online shopping—and how AppGain helps you stay ahead with automation, intelligence, and seamless integration. The world of e-commerce is transforming with the rise of Google Agentic Shopping, a breakthrough in AI-powered buying.. This revolutionary technology no longer just responds to user queries—it thinks, reasons, and acts …

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Better WhatsApp for Business: Our Integration with Route Mobile

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