glossary

Glossary

Glossary

Appgain Knowledge Hub for Digital Marketers

ABCDEFGILMNOPRSTUV

Free to End User

An FTEU program is any program to which the  subscriber opts-in, with the result that the subscriber  receives Mobile Terminated (MT) SMS/MMS messages for which they do not incur any premium or  standard messaging charges from their wireless  carrier. The subscriber may interact with the service  by sending SMS/MMS messages (including, but  not limited to, messages for the purpose of opt-in,  opt-out and requesting help). The wireless carrier  may, at their discretion, charge the subscriber at  standard messaging rates for Mobile Originated (MO)  messages to the program.

blogs

how-to-create-a-compelling-web-push-subscription-prompt

digital-marketing, web-push-notifications, and web-push-notifications-subscription-strategies

November 25, 2024

Crafting Compelling Copy for Your Custom Prompt: A Guide to Subscriptions

The Web Push Subscription Custom Prompt, or 2-Step Opt-In, is a powerful tool to get visitors to sign up for notifications. This prompt helps you explain why subscribing is beneficial. It also reduces the chance of visitors blocking notifications. Plus, it allows you to ask them to subscribe again later. […]

Read More
segmentation-for-web-push-notifications

black-friday and digital-marketing-strategies

November 21, 2024

Mastering Segmentation: Best Practices and Advanced Strategies for Personalized Marketing

In today’s competitive landscape, personalized marketing is essential for effectively reaching your audience. By using segmentation, you can make your web push notifications more targeted and impactful. In this post, we’ll explore strategies that can help improve your segmented campaigns and, ultimately, boost results. What is Segmentation? Segmentation involves dividing […]

Read More
crafting-web-push-subscription-prompts

digital-marketing and web-push-notifications-subscription-strategies

November 13, 2024

“Increase your website notifications subscriptions: Irresistible strategies!”

Guide to Writing Copy for Web Push Subscription Custom Prompt The Web Push subscription Custom Prompt, once known as the 2-Step Opt-In, is a valuable tool. It allows visitors to subscribe to web push notifications. Additionally, this method helps you explain what the notifications are about while encouraging visitors to […]

Read More
Learn more