glossary

Glossary

Glossary

Appgain Knowledge Hub for Digital Marketers

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An FTEU program is any program to which the  subscriber opts-in, with the result that the subscriber  receives Mobile Terminated (MT) SMS/MMS messages for which they do not incur any premium or  standard messaging charges from their wireless  carrier. The subscriber may interact with the service  by sending SMS/MMS messages (including, but  not limited to, messages for the purpose of opt-in,  opt-out and requesting help). The wireless carrier  may, at their discretion, charge the subscriber at  standard messaging rates for Mobile Originated (MO)  messages to the program.

blogs

crafting-web-push-subscription-prompts

digital-marketing and web-push-notifications-subscription-strategies

November 13, 2024

“Increase your website notifications subscriptions: Irresistible strategies!”

Guide to Writing Copy for Web Push Subscription Custom Prompt The Web Push subscription Custom Prompt, once known as the 2-Step Opt-In, is a valuable tool. It allows visitors to subscribe to web push notifications. Additionally, this method helps you explain what the notifications are about while encouraging visitors to […]

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benefits-of-rcs-for-businesses

customer-communication and digital-marketing

November 10, 2024

What is RCS (Rich Communication Services) and How Can Your Business Use It?

RCS (Rich Communication Services) is an upgrade from SMS (Short Message Service). In fact, it improves messaging features and goes beyond regular text messages. Moreover, with support from major phone carriers, RCS allows businesses to connect with customers using rich media and interactive content within messaging apps. Key Features of […]

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audience-segmentation-strategies-personalized-marketing

mobile-marketing and mobile-marketing-automation

November 7, 2024

Mastering Segmentation: Best Practices for Personalized Marketing

Personalized marketing helps you connect with your audience. Additionally, effective audience segmentation strategies make your web push notifications more impactful. In this post, we will explore how to enhance your campaigns using these strategies for better results. What is Audience Segmentation? Audience segmentation means dividing your audience into specific groups. […]

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