Glossary
Appgain Knowledge Hub for Digital Marketers
Install validation is the process of verifying the authenticity of app installations attributed to advertising campaigns. It involves using techniques like device fingerprinting and anti-fraud algorithms to identify and filter out fraudulent or invalid installs. Install validation helps advertisers ensure they pay for genuine installations and optimize their advertising strategies.
digital-marketing, web-push-notifications, and web-push-notifications-subscription-strategies
November 25, 2024
The Web Push Subscription Custom Prompt, or 2-Step Opt-In, is a powerful tool to get visitors to sign up for notifications. This prompt helps you explain why subscribing is beneficial. It also reduces the chance of visitors blocking notifications. Plus, it allows you to ask them to subscribe again later. […]
black-friday and digital-marketing-strategies
November 21, 2024
In today’s competitive landscape, personalized marketing is essential for effectively reaching your audience. By using segmentation, you can make your web push notifications more targeted and impactful. In this post, we’ll explore strategies that can help improve your segmented campaigns and, ultimately, boost results. What is Segmentation? Segmentation involves dividing […]
digital-marketing and web-push-notifications-subscription-strategies
November 13, 2024
Guide to Writing Copy for Web Push Subscription Custom Prompt The Web Push subscription Custom Prompt, once known as the 2-Step Opt-In, is a valuable tool. It allows visitors to subscribe to web push notifications. Additionally, this method helps you explain what the notifications are about while encouraging visitors to […]
