glossary

Glossary

Glossary

Glossary is aknowledge hub for digital marketers.

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Integrated Digital Enhanced Network

A wireless technology developed by Motorola,  which combines the capabilities of a digital cellular  telephone, two-way radio, alpha-numeric pager, and  data/fax modem into a single network. iDEN operates  in the 800MHz, 900MHz, and 1 500MHz frequency  bands, and is based on TDMA and GSM architecture it places more users in a given spectral space,  compared to analog cellular systems. iDEN networks  are used by various carriers all over the world, and by  Nextel and Southern LINC in the USA. 

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personalization-at-scale-how-appgain-helps-you-speak-1-on-1-to-thousands

Personalization at Scale: How Appgain Helps You Speak 1-on-1 to Thousands

Modern customers expect more than just a name in a message. They want offers that match their behavior, timing that fits their habits, and recommendations that feel tailor-made. The challenge? Doing that for thousands — without doing it manually. This is where Appgain comes in. With behavioral segmentation, smart automation, and AI-powered workflows, you can …

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training-ai-personas-how-to-build-bots-that-feel-human

Training AI Personas: How to Build Bots That Feel Human

In 2025, it’s no longer enough for bots to just answer. They need to connect. The future of AI communication lies in human-like personas — bots that respond naturally, carry context, and reflect your brand voice. Whether you’re building a WhatsApp assistant, a sales agent, or a support bot, the secret is in how you …

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push-notifications-vs-whatsapp-which-drives-better-re-engagement

Push Notifications vs. WhatsApp: Which Drives Better Re-Engagement?

In the world of re-engagement, one message can make the difference between a lost user and a returning customer. But which channel delivers better results — Push Notifications or WhatsApp? This article compares both channels across open rates, user experience, and use cases — and shows how to get the best of both with Appgain. …

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