Glossary of Marketing Terms |Landing Page

Glossary

Appgain Knowledge Hub for Digital Marketers

Landing Page

A secondary page to which a user is directed when they click on an ad, where they are provided additional information and/or a mechanism to make a purchase. The user is often driven to a landing page via an ad banner, link or other offer-related communication.

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how-to-create-a-compelling-web-push-subscription-prompt

digital-marketing, web-push-notifications, and web-push-notifications-subscription-strategies

November 25, 2024

Crafting Compelling Copy for Your Custom Prompt: A Guide to Subscriptions

The Web Push Subscription Custom Prompt, or 2-Step Opt-In, is a powerful tool to get visitors to sign up for notifications. This prompt helps you explain why subscribing is beneficial. It also reduces the chance of visitors blocking notifications. Plus, it allows you to ask them to subscribe again later. […]

black-friday and digital-marketing-strategies

November 21, 2024

Mastering Segmentation: Best Practices and Advanced Strategies for Personalized Marketing

In today’s competitive landscape, personalized marketing is essential for effectively reaching your audience. By using segmentation, you can make your web push notifications more targeted and impactful. In this post, we’ll explore strategies that can help improve your segmented campaigns and, ultimately, boost results. What is Segmentation? Segmentation involves dividing […]

digital-marketing and web-push-notifications-subscription-strategies

November 13, 2024

“Increase your website notifications subscriptions: Irresistible strategies!”

Guide to Writing Copy for Web Push Subscription Custom Prompt The Web Push subscription Custom Prompt, once known as the 2-Step Opt-In, is a valuable tool. It allows visitors to subscribe to web push notifications. Additionally, this method helps you explain what the notifications are about while encouraging visitors to […]

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