Glossary
Appgain Knowledge Hub for Digital Marketers
Last Click Attribution is a digital marketing attribution model that assigns credit for a conversion to the last interaction before the desired action. It focuses solely on the final click or engagement that directly leads to the conversion, disregarding previous touchpoints. This model provides simplicity and clarity in analyzing conversion paths.
digital-marketing and web-push-notifications-subscription-strategies
November 13, 2024
Guide to Writing Copy for Web Push Subscription Custom Prompt The Web Push subscription Custom Prompt, once known as the 2-Step Opt-In, is a valuable tool. It allows visitors to subscribe to web push notifications. Additionally, this method helps you explain what the notifications are about while encouraging visitors to […]
customer-communication and digital-marketing
November 10, 2024
RCS (Rich Communication Services) is an upgrade from SMS (Short Message Service). In fact, it improves messaging features and goes beyond regular text messages. Moreover, with support from major phone carriers, RCS allows businesses to connect with customers using rich media and interactive content within messaging apps. Key Features of […]
mobile-marketing and mobile-marketing-automation
November 7, 2024
Personalized marketing helps you connect with your audience. Additionally, effective audience segmentation strategies make your web push notifications more impactful. In this post, we will explore how to enhance your campaigns using these strategies for better results. What is Audience Segmentation? Audience segmentation means dividing your audience into specific groups. […]
