glossary

Glossary

Glossary

Appgain Knowledge Hub for Digital Marketers

Lifetime Value (LTV)

Why’s LTV important?

When you measure LTV and analyze it with all of its components, you can create more precise pricing, advertisement, and retention strategies.
Also, knowing your users’ value, you’ll be able to adjust your user acquisition strategies accordingly– minimizing the various risks around ad spending. Lastly, a constantly-improving app means quality user support and which increases loyalty. 

blogs

appgain-2024-review

general

February 4, 2025

Appgain 2024 Review: A Year of Growth, Innovation, and New Horizons

As we step into 2025, we take a moment to reflect with immense gratitude and excitement on the incredible journey we had in 2024. It was a year filled with challenges, breakthroughs, and milestones that shaped the future of Appgain. From launching transformative solutions to forging new partnerships, 2024 stands […]

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whatsapp-business-account

general

January 19, 2025

All You Need to Know About WhatsApp Business Account | Official Business Account (OBA)

Introduction A WhatsApp Business Account enables businesses to communicate directly with their customers through the WhatsApp Business Platform. This platform provides an easy and effective way to build strong relationships, share updates, and offer seamless support. Businesses can choose between two types of WhatsApp Business Accounts, each designed to meet […]

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key-metrics-mobile-app-success

mobile-marketing and mobile-marketing-automation

December 31, 2024

Key Metrics to Monitor for Your Mobile App’s Success

Launching your mobile app is a significant milestone, but the real challenge begins after that: How do you make your app successful? Success isn’t just about promotion; it’s about tracking the right metrics that help you improve performance and attract more users. In this article, we’ll explore the key performance […]

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