Glossary
Appgain Knowledge Hub for Digital Marketers
When you measure LTV and analyze it with all of its components, you can create more precise pricing, advertisement, and retention strategies.
Also, knowing your users’ value, you’ll be able to adjust your user acquisition strategies accordingly– minimizing the various risks around ad spending. Lastly, a constantly-improving app means quality user support and which increases loyalty.
digital-marketing and web-push-notifications-subscription-strategies
November 13, 2024
Guide to Writing Copy for Web Push Subscription Custom Prompt The Web Push subscription Custom Prompt, once known as the 2-Step Opt-In, is a valuable tool. It allows visitors to subscribe to web push notifications. Additionally, this method helps you explain what the notifications are about while encouraging visitors to […]
customer-communication and digital-marketing
November 10, 2024
RCS (Rich Communication Services) is an upgrade from SMS (Short Message Service). In fact, it improves messaging features and goes beyond regular text messages. Moreover, with support from major phone carriers, RCS allows businesses to connect with customers using rich media and interactive content within messaging apps. Key Features of […]
mobile-marketing and mobile-marketing-automation
November 7, 2024
Personalized marketing helps you connect with your audience. Additionally, effective audience segmentation strategies make your web push notifications more impactful. In this post, we will explore how to enhance your campaigns using these strategies for better results. What is Audience Segmentation? Audience segmentation means dividing your audience into specific groups. […]
