Glossary of Marketing Terms |Location Based Services

Glossary

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Location Based Services

A range of services that are provided to mobile subscribers based on the geographical location of their handsets within their cellular network. Handsets have to be equipped with a position-location technology such as GPS to enable the geographical-trigger of service(s) being provided. LBS include driving directions, information about certain resources or destinations within current vicinity, such as restaurants, ATMs, shopping, movie theaters, etc. LBS may also be used to track the movements and locations of people, as is being done via parent/ child monitoring services and mobile devices that target the family market

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how-to-create-a-compelling-web-push-subscription-prompt

digital-marketing, web-push-notifications, and web-push-notifications-subscription-strategies

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Crafting Compelling Copy for Your Custom Prompt: A Guide to Subscriptions

The Web Push Subscription Custom Prompt, or 2-Step Opt-In, is a powerful tool to get visitors to sign up for notifications. This prompt helps you explain why subscribing is beneficial. It also reduces the chance of visitors blocking notifications. Plus, it allows you to ask them to subscribe again later. […]

black-friday and digital-marketing-strategies

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Mastering Segmentation: Best Practices and Advanced Strategies for Personalized Marketing

In today’s competitive landscape, personalized marketing is essential for effectively reaching your audience. By using segmentation, you can make your web push notifications more targeted and impactful. In this post, we’ll explore strategies that can help improve your segmented campaigns and, ultimately, boost results. What is Segmentation? Segmentation involves dividing […]

digital-marketing and web-push-notifications-subscription-strategies

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“Increase your website notifications subscriptions: Irresistible strategies!”

Guide to Writing Copy for Web Push Subscription Custom Prompt The Web Push subscription Custom Prompt, once known as the 2-Step Opt-In, is a valuable tool. It allows visitors to subscribe to web push notifications. Additionally, this method helps you explain what the notifications are about while encouraging visitors to […]

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