Locator
An advertisement or service through which an advertiser’s (i.e. Radio Shack, Ford) brick & mortar location can be identified based on proximity of the consumer or their preferred location (can be GPS/LBS or user defined postal code).
Glossary
Glossary
Appgain Knowledge Hub for Digital Marketers
blogs
digital-marketing and web-push-notifications-subscription-strategies
November 13, 2024
“Increase your website notifications subscriptions: Irresistible strategies!”
Guide to Writing Copy for Web Push Subscription Custom Prompt The Web Push subscription Custom Prompt, once known as the 2-Step Opt-In, is a valuable tool. It allows visitors to subscribe to web push notifications. Additionally, this method helps you explain what the notifications are about while encouraging visitors to […]
customer-communication and digital-marketing
November 10, 2024
What is RCS (Rich Communication Services) and How Can Your Business Use It?
RCS (Rich Communication Services) is an upgrade from SMS (Short Message Service). In fact, it improves messaging features and goes beyond regular text messages. Moreover, with support from major phone carriers, RCS allows businesses to connect with customers using rich media and interactive content within messaging apps. Key Features of […]
mobile-marketing and mobile-marketing-automation
November 7, 2024
Mastering Segmentation: Best Practices for Personalized Marketing
Personalized marketing helps you connect with your audience. Additionally, effective audience segmentation strategies make your web push notifications more impactful. In this post, we will explore how to enhance your campaigns using these strategies for better results. What is Audience Segmentation? Audience segmentation means dividing your audience into specific groups. […]