Glossary of Marketing Terms |Mobile Ad Fraud

Glossary

Appgain Knowledge Hub for Digital Marketers

Mobile Ad Fraud

Mobile ad fraud refers to deceptive activities aimed at exploiting mobile advertising campaigns. It involves fraudulent practices such as fake clicks, impressions, or installations generated by bots or malicious apps. Mobile ad fraud undermines the effectiveness of advertising campaigns, wastes advertising budgets, and distorts performance metrics. Robust measures and technologies are necessary to detect and prevent mobile ad fraud, safeguarding the integrity and effectiveness of mobile advertising efforts.

blogs

digital-marketing and web-push-notifications-subscription-strategies

November 13, 2024

“Increase your website notifications subscriptions: Irresistible strategies!”

Guide to Writing Copy for Web Push Subscription Custom Prompt The Web Push subscription Custom Prompt, once known as the 2-Step Opt-In, is a valuable tool. It allows visitors to subscribe to web push notifications. Additionally, this method helps you explain what the notifications are about while encouraging visitors to […]

customer-communication and digital-marketing

November 10, 2024

What is RCS (Rich Communication Services) and How Can Your Business Use It?

RCS (Rich Communication Services) is an upgrade from SMS (Short Message Service). In fact, it improves messaging features and goes beyond regular text messages. Moreover, with support from major phone carriers, RCS allows businesses to connect with customers using rich media and interactive content within messaging apps. Key Features of […]

audience-segmentation-strategies-personalized-marketing

mobile-marketing and mobile-marketing-automation

November 7, 2024

Mastering Segmentation: Best Practices for Personalized Marketing

Personalized marketing helps you connect with your audience. Additionally, effective audience segmentation strategies make your web push notifications more impactful. In this post, we will explore how to enhance your campaigns using these strategies for better results. What is Audience Segmentation? Audience segmentation means dividing your audience into specific groups. […]

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