Glossary of Marketing Terms |Mobile Games

Glossary

Appgain Knowledge Hub for Digital Marketers

Mobile Games

A game created for and played on a handset or handheld computer. The majority of mobile games are downloaded to the handset and played using the basic technologies and controls built into the device (arrow keys, soft key, number keys, etc). Some mobile games are developed to be played using the communications technologies present in the device and/or provided by the service provider/carrier, such as by text message (SMS), multimedia message (MMS) or GPRS location identification. Mobile games are presently authored on the Java, BREW or Symbian development platform

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digital-marketing and web-push-notifications-subscription-strategies

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“Increase your website notifications subscriptions: Irresistible strategies!”

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customer-communication and digital-marketing

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What is RCS (Rich Communication Services) and How Can Your Business Use It?

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audience-segmentation-strategies-personalized-marketing

mobile-marketing and mobile-marketing-automation

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Mastering Segmentation: Best Practices for Personalized Marketing

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