Mobile Message
SMS and/or MMS message sent to a handset but
does not include advertisements delivered on WAP
sites, or advertisements delivered into mobile games
Glossary
Glossary
Appgain Knowledge Hub for Digital Marketers
blogs
general
January 19, 2025
All You Need to Know About WhatsApp Business Account | Official Business Account (OBA)
Introduction A WhatsApp Business Account enables businesses to communicate directly with their customers through the WhatsApp Business Platform. This platform provides an easy and effective way to build strong relationships, share updates, and offer seamless support. There are two types of WhatsApp Business Accounts, each offering distinct features to meet […]
mobile-marketing and mobile-marketing-automation
December 31, 2024
Key Metrics to Monitor for Your Mobile App’s Success
Launching your mobile app is a significant milestone, but the real challenge begins after that: How do you make your app successful? Success isn’t just about promotion; it’s about tracking the right metrics that help you improve performance and attract more users. In this article, we’ll explore the key performance […]
digital-marketing, web-push-notifications, and web-push-notifications-subscription-strategies
November 25, 2024
Crafting Compelling Copy for Your Custom Prompt: A Guide to Subscriptions
The Web Push Subscription Custom Prompt, or 2-Step Opt-In, is a powerful tool to get visitors to sign up for notifications. This prompt helps you explain why subscribing is beneficial. It also reduces the chance of visitors blocking notifications. Plus, it allows you to ask them to subscribe again later. […]